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Ep. 405 – How to Navigate a Successful Career in Market Research
In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 list LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri Twitter: https://twitter.com/nadiagenmasri Website: https://www.getperksy.com Whitney...
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Ep. 404 – Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them
My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation). Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch. Find Ken Online: LinkedIn: https://www.linkedin.com/in/ken-roshkoff-a7b1116 Twitter: https://twitter.com/KRoshkoff Website: https://amcglobal.com/ Find Jamin Online: Email: jamin@happymr.com ...
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Ep. 403 – Steve Kantscheidt, Founder & CEO at Humantel, on how to add Strategy to Market Research
This episode was recorded in March 2020. My guest today is Steve Kantscheidt, Founder & CEO at Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year. Prior to founding Humantel, Steve has held senior research...
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Ep. 402 – How IPSOS Switched From In-Person to Digital Ethnography
My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to...
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Ep. 401 – What is your Outlook for Market Research in 2021
2020 will be known for many things. Including the rise in the number of podcast. Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month. Today we are going to hear from six podcasters about our...
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51%
of the US population have listened to a podcast in the last 6 months
71%
of listeners tune in 7 hours a week!
93%
of listeners are active on social media every week
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Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research
My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division. Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. Prior to founding Perksy, Nadia founded and operated...
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