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Ep. 403 – Steve Kantscheidt, Founder & CEO at Humantel, on how to add Strategy to Market Research

This episode was recorded in March 2020. My guest today is Steve Kantscheidt, Founder & CEO at Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year.  Prior to founding Humantel, Steve has held senior research...

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Ep. 402 – How IPSOS Switched From In-Person to Digital Ethnography

My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI.  Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to...

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Ep. 401 – What is your Outlook for Market Research in 2021

2020 will be known for many things. Including the rise in the number of podcast.  Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month. Today we are going to hear from six podcasters about our...

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Ep. 319 – Kristin Luck, founder of ScaleHouse, on 2021 Global Market Research Outlook

My guest today is Kristin Luck, founder and managing partner of ScaleHouse.  ScaleHouse is a management consultancy that provides a range of advisory services for companies aiming for exponential growth.  Prior to founding ScaleHouse, Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and...

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Ep. 318 – Dominic Carter & Debbie Howard, of The Carter Group, on how to add Strategy to Market Research

My guests today are Dominic Carter, CEO, and Debbie Howard, Chairman, of The Carter Group.  Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan.  Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard...

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Ep. 317 – Daniel Stradtman, VP of Consumer & Market Insights at The Lubrizol Corporation, on how to add Strategy to Market Research

This episode of the Happy Market Research Podcast was recorded in July 2020. My guest today is Daniel Stradtman VP of Consumer & Market Insights at The Lubrizol Corporation, a Berkshire Hathaway Company The Lubrizol Corporation is a provider of specialty chemicals for the transportation, industrial, and consumer markets. These products include many different types...

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