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Market research is the most powerful tool for modern businesses to deliver oversized returns.
Why?
It is the rudder of action.
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A million thank yous to our sponsors that make the Happy Market Research Podcast possible.
Ep. 226 – Emmet Ó Briain on the Right way to use Consumer Insights and how Many Researchers get it Wrong
My guest today is Emmet Ó Briain, founder of Quiddity. Established in 2010, Quiddity offers methodologically innovative research, particularly in the use and analysis of naturally-occurring data (and especially language) in consumer and social research. Prior to founding Quiddity, Emmet spent 6 years at Ipsos as Research Development Director. Additionally, he has recently made a...
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Ep. 225 – Jenny Karubian – Hacks for Building a Successful Market Research Agency
My guest today is Jenny Karubian, Founder and CEO of Ready to Launch. Founded in 2014, Ready to Launch is a consultancy based in LA that helps firms launch new ideas, products, and technologies that better serve their customers. Jenny has extensive experience as an ethnographic researcher and is a professor of anthropology, sociology and...
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Ep. 224 – Michael Yaksich – How one of the Fastest Startups in the Silicon Valley is Using Market Research
My guest today is Michael Yaksich, Director of Customer Strategy at Cruise. Headquartered in San Francisco, Cruise is a self driving technology company that will offer a ride hailing service initially in San Francisco. Prior to joining Cruise, Michael has worked in insights at Hyundai, BrandIQ, Cadillac, and Honda. Find Michael Online: LinkedIn Website: https://getcruise.com...
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Ep. 222 – Menaka Gopinath – How Ipsos is Helping Top Brands get to the Heart of Consumers Through Online Communities
My guest today is Menaka Gopinath, President of Ipsos Social Media Exchange North America. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Menaka has held senior positions at Fuel Cycle and was a Creator and Producer at Wilcox Sessions which was an...
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Ep. 220 – Estrella Lopez-Brea – Why it’s the Best Time to be in Consumer Insights, According to Nestlé
My guest today is Estrella Lopez-Brea, Global Head of Consumer Connections at Cereal Partners Worldwide. Established in 1991, Cereal Partners Worldwide is a joint venture between General Mills and Nestlé to produce breakfast cereals. The company is headquartered in Switzerland and markets cereals in more than 130 countries. Prior to joining Cereal Partners Worldwide, Estrella...
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Ep. 219 – Our Official 100th Episode: Life Lessons and Market Research Trends
Welcome to the 100th episode of the Happy Market Research Podcast! In this episode, Merrill Dubrow, CEO of M/A/R/C Research, interviews Jamin Brazil, Founder and CEO of Happy Market Research. The two take a look at the benefits of producing a podcast, market research trends, and life lessons. Find Jamin Online: LinkedIn Twitter Find Merrill...
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One Great F*cking Team!
Over 75% of the Fortune 100 uses market research software our founder created. Learn how to apply our keys for success to your life and career.
The people and brands we interview are always the real deal. We don’t waste our time on things that don’t provide value. Hear from the best in market research.
Jamin Brazil
You live once. Love the... stuff you build, the people you build it for, and the team you build it with.
Chueyee Yang
Life is like a startup, you don't know exactly where you'll end up but you are hauling ass anyway!
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As always, we love your feedback. If you have a guest or subject you’d like us to cover, just email jamin@happymr.com.
Featured Guests
Over 100 episodes with the top minds in the industry. Our host, Jamin Brazil, covers a variety of topics including:
- personal journey into insights,
- 3 key characteristics of an all start employee,
- and current needs of today’s insight professionals.
But, we are just getting started!
Microsoft
Marian Anderson
GoDaddy
Lori Iventosch-James
LinkedIn
Rogier Verhulst
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