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Ep. 414 – The Role of Design Thinking in Qualitative Research – Jonathan Grove, Director Of Product Design at Nation Wide

My guest today is Jonathan Grove, Director Of Product Design at Nationwide. In preparation for this interview, I found Nationwide’s start very interesting.  In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided...

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Ep. 413 – How to Leverage Multi-Methods to Understand Your Customer with Steve Fadden, Research Lead at Cloud Platform at Google

My guest today is Steve Fadden, Research Lead for Cloud Platform at Google.  Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple,...

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Ep. 412 – How to use Job’s To Be Done with Qualitative Research with Paul Bruening, Director UX Research and Insights at Thomson Reuters

My guests today is Paul R. Bruening, Director UX Research and Insights at Thomson Reuters. Thomson Reuters has around 50,000 employees globally and is the world’s leading provider of news and information-based tools to professionals. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a...

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Ep. 411 – How Moving Online has Forever Changed Market Research with George Zhang, Director of UX Research at Course Hero

My guests today are George Zhang, Director of UX Research at Course Hero. Course Hero is an online learning platform with over 60 million course-specific study resources contributed by our community of students and educators, and produced by our team of educational content specialists in collaboration with subject experts.  Prior to joining Course Hero, George...

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Ep. 410 – What the Explosion in the Digital Space Means for Online Qualitative Research with Pavi Gupta, Head of Insights & Analytics and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision

My guests today are Pavi Gupta, Head of Insights & Analytics at Johnson & Johnson Vision and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision.  These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The...

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Ep. 409 – Rebecca Brooks, Founder and CEO of Alter Agents, on how to Navigate a Successful Career in Market Research

My guest today is Rebecca Brooks, Founder and CEO of Alter Agents.  Founded in 2010, Alter Agents is based in Los Angeles California, and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies...

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Over 100 episodes with the top minds in the industry. Our host, Jamin Brazil, covers a variety of topics including:

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