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Market research is the most powerful tool for modern businesses to deliver oversized returns.
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A million thank yous to our sponsors that make the Happy Market Research Podcast possible.
Ep. 230 – Phil Ahad – How Insights are Being used Across all Functions, and the Changing role of Insights’ Platforms
My guest today is Phil Ahad, Chief Digital Officer at Toluna. Founded in 2000, Toluna produces online surveys and manages a consumer community of over 24 million active members in 68 countries. Prior to joining Toluna, Phil lead marketing and product strategy teams across many different industries, and has held senior-level positions at CoStar, AOL,...
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Ep. 229 – Jon Picoult – Tactical Ways to Build Credibility for Personal and Business Success
My guest today is Jon Picoult, Founder and Principal of Watermark Consulting. Founded in 2008, Watermark Consulting offers consulting services to top brands around improving customer experience. Prior to founding Watermark Consulting, Jon served in leadership roles at both MassMutual Financial Group and American International Group. He holds a degree in Cognitive Science from Princeton...
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Ep. 228 – Steve Portigal – Trends in User Experience & Market Research, and How They are Driving Success
My guest today is Steve Portigal, Founder of Portigal Consulting. Established in 2001, Portigal Consulting helps organizations bring insights about their users into their design and development processes. Additionally, he has also authored two books: “Doorbells, Danger, and Dead Batteries: User Research War Stories,” and “Interviewing Users: How to Uncover Compelling Insights.” And, Steve hosts Dollars to...
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Ep. 227 – Bryant Leech of Nielsen on the Correct Application of Automation from the World’s Largest Research Firm
My guest today is Bryant Leech, Director of Design Solutions at Nielsen. Nielsen is an American information, data and measurement company that operates in over 100 countries and employs approximately 44,000. Prior to joining Nielsen, Bryant has worked as both a client side research and agency researcher. He has also been a ski instructor. Find Bryant...
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Ep. 226 – Emmet Ó Briain on the Right way to use Consumer Insights and how Many Researchers get it Wrong
My guest today is Emmet Ó Briain, Founder of Quiddity. Established in 2010, Quiddity offers methodologically innovative research, particularly in the use and analysis of naturally-occurring data (and especially language) in consumer and social research. Prior to founding Quiddity, Emmet spent 6 years at Ipsos as Research Development Director. Additionally, he has recently made a...
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Ep. 225 – Jenny Karubian – Hacks for Building a Successful Market Research Agency
My guest today is Jenny Karubian, Founder and CEO of Ready to Launch. Founded in 2014, Ready to Launch is a consultancy based in LA that helps firms launch new ideas, products, and technologies that better serve their customers. Jenny has extensive experience as an ethnographic researcher and is a professor of anthropology, sociology and...
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Over 75% of the Fortune 100 uses market research software our founder created. Learn how to apply our keys for success to your life and career.
The people and brands we interview are always the real deal. We don’t waste our time on things that don’t provide value. Hear from the best in market research.
Jamin Brazil
You live once. Love the... stuff you build, the people you build it for, and the team you build it with.
Chueyee Yang
Life is like a startup, you don't know exactly where you'll end up but you are hauling ass anyway!
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Featured Guests
Over 100 episodes with the top minds in the industry. Our host, Jamin Brazil, covers a variety of topics including:
- personal journey into insights,
- 3 key characteristics of an all start employee,
- and current needs of today’s insight professionals.
But, we are just getting started!
Microsoft
Marian Anderson
GoDaddy
Lori Iventosch-James
LinkedIn
Rogier Verhulst
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