Month: April 2019

Ep. 212 – Priscilla McKinney – 4 Marketing Hacks Anyone Can Use to Improve their Marketing

My guest today is Priscilla McKinney, President of Little Bird Marketing.  Little Bird Marketing is a well-respected, full-service ad agency founded in November 2009.  They use design and marketing to showcase clients as experts in their field by making unexpected connections. In 2014, Priscilla started a podcast, Ponderings from the Perch where she covers a…

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Happy Market Research Launches New Website

FRESNO, CA – The leading market research and insight podcast, Happy Market Research, launched its newly designed website at https://happymr.com. Given the volume of valuable content created by the podcast, our web traffic has been growing at a substantial rate making it vital we invest accordingly. The website has been designed to give users a…

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Ep. 211 – Anne Beall – Three Ways to Leverage Emotion to Create Brand Promoters

Today, my guest is Anne Beall, CEO of Beall Research. Beall Research specializes in leveraging the theory behind Psychology, Sociology, History and other disciplines to develop actionable insights. Prior to founding Beall Research, Anne has had a storied education career, having received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University. Find…

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8 Essential Tips For CEOs in 2019

All CEOs face significant challenges regardless of their tenure in the post. As the market evolves, so too does our objectives along w/our methodology. Here are some tips to remember if you’re a CEO or someone responsible for a product or book of business. 1. AUTONOMY AND ACCOUNTABILITY GO HAND IN HAND; MICHAEL J VIGEANT, CEO OF GREATBLUE…

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2 Trends in Market Research from 31 Interviews at IIeX

On February 18th and 19th, Greenbook hosted the 5th annual IIeX in Amsterdam. While the venue was among the best I’ve ever seen, there was an overriding theme that surfaced, research empowerment.  Listen to the podcast on iTunes or your player of choice Presentation of my key takeaways that you can share with your team on…

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3 Ways the Detroit Pistons are Using Data to Activate Fans & Sponsors

In my recent interview on the Happy Market Research Podcast with Shelly Bouren, Head of Research for the Detroit Pistons, she gave a transparent view of how the Detroit Pistons are using market research to engage both Fans and Sponsors.  You can listen to the podcast on iTunes or your player of choice. PDFs provided by Shelly Bouren, that…

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3 Ways to Get the Job You Want!

According to the Bureau of Labor Statistics, the average employee will change jobs every 3.8 years. Put another way, over a 40-year career that is 11 transitions. Why? LinkedIn recently released a study which shows that “opportunity for advancement” is the number one reason exceeding even “poor management”.  1. FOCUS ON YOUR BRAND OVER SALES Value will…

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2 Tips For Turning Customers into Brand Champions

The end of 2018 was marked by Customer Experience being named King. With the acquisition of Qualtrics by SAP for $8b to be completed in Q1 ’19, Customer Experience is on track to have an incredible global era for the next decade, and we are just starting. Everyday there are brands impacted by customer experience…

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6 Keys to Grow Your Business Through LinkedIn Articles & Posts

Trying to grow an audience on LinkedIn? Me too! But the analytics around Articles and Posts has had me vexed. In this first article I introduce the benefits and best practices around both Articles and Posts so you can bring the right tool to the job. A LITTLE BACKGROUND I’ve been all in on LinkedIn…

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5 Things every Researcher should know about how Buzzfeed uses consumer insights

Today I had the privilege of interviewing Edwin Wong from Buzzfeed. We chatted about how his research background at Yahoo and Pinterest informs Buzzfeed. We also discussed what he looks for in suppliers and his advice for recently minted marketing researchers. These notes are just my big takeaways and should not be taken as the…

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