All CEOs face significant challenges regardless of their tenure in the post. As the market evolves, so too does our objectives along w/our methodology. Here are some tips to remember if you’re a CEO or someone responsible for a product or book of business. 1. AUTONOMY AND ACCOUNTABILITY GO HAND IN HAND; MICHAEL J VIGEANT, CEO OF GREATBLUE…

On February 18th and 19th, Greenbook hosted the 5th annual IIeX in Amsterdam. While the venue was among the best I’ve ever seen, there was an overriding theme that surfaced, research empowerment.  Listen to the podcast on iTunes or your player of choice Presentation of my key takeaways that you can share with your team on…

In my recent interview on the Happy Market Research Podcast with Shelly Bouren, Head of Research for the Detroit Pistons, she gave a transparent view of how the Detroit Pistons are using market research to engage both Fans and Sponsors.  You can listen to the podcast on iTunes or your player of choice. PDFs provided by Shelly Bouren, that…

According to the Bureau of Labor Statistics, the average employee will change jobs every 3.8 years. Put another way, over a 40-year career that is 11 transitions. Why? LinkedIn recently released a study which shows that “opportunity for advancement” is the number one reason exceeding even “poor management”.  1. FOCUS ON YOUR BRAND OVER SALES Value will…

The end of 2018 was marked by Customer Experience being named King. With the acquisition of Qualtrics by SAP for $8b to be completed in Q1 ’19, Customer Experience is on track to have an incredible global era for the next decade, and we are just starting. Everyday there are brands impacted by customer experience…

Trying to grow an audience on LinkedIn? Me too! But the analytics around Articles and Posts has had me vexed. In this first article I introduce the benefits and best practices around both Articles and Posts so you can bring the right tool to the job. A LITTLE BACKGROUND I’ve been all in on LinkedIn…

Today I had the privilege of interviewing Edwin Wong from Buzzfeed. We chatted about how his research background at Yahoo and Pinterest informs Buzzfeed. We also discussed what he looks for in suppliers and his advice for recently minted marketing researchers. These notes are just my big takeaways and should not be taken as the…