Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 9: How to Word Your Questions Questions are the absolutely hardest part of writing a survey and there are volumes on how to…

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 8: Profile The easiest to understand but the hardest to get right. These questions almost always include gender, age, ethnicity, income and education to…

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 7: Diagnostics These questions are the core of your survey as they directly answer your objectives. For our example survey, I have already…

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 6: Screener: Quotas/Terms What is a Screener? This is the part of the survey that screens respondents ensuring you are talking to the…

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 5: Sample Sample is the profile of your respondents and is often times referred to as “Sample Frame”: Sample Frame                          N=200  Male/Female                          50%/50%  Have visited a…

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 4: Survey Structure All surveys have the same basic structure: Screener Diagnostics Profile Sketch out your survey structure so that you know where…

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 3: Analytics Plan Write your presentation prior to going live with your survey.  You are going to have to do this work regardless,…

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 2: Stay on Point & Keep it Short You may have heard the adage, “Every dog has to pee on the tree.”  I’ve…

Lessons Learned from Programming 2,000 Surveys Over 20 Years After 2 decades in the consumer research space, I forget that writing a survey can be daunting for the first-timer. Over the next 10 days I’ll be writing 10 posts about survey writing best practices for market research and user experience pros. Each post will have…