Month August 2019

Ep. 227 – Bryant Leech of Nielsen on the Correct Application of Automation from the World’s Largest Research Firm

My guest today is Bryant Leech, Director of Design Solutions at Nielsen. Nielsen is an American information, data and measurement company that operates in over 100 countries and employs approximately 44,000. Prior to joining Nielsen, Bryant has worked as both a…

Ep. 226 – Emmet Ó Briain on the Right way to use Consumer Insights and how Many Researchers get it Wrong

My guest today is Emmet Ó Briain, Founder of Quiddity. Established in 2010, Quiddity offers methodologically innovative research, particularly in the use and analysis of naturally-occurring data (and especially language) in consumer and social research. Prior to founding Quiddity, Emmet…

Ep. 225 – Jenny Karubian – Hacks for Building a Successful Market Research Agency

My guest today is Jenny Karubian, Founder and CEO of Ready to Launch. Founded in 2014, Ready to Launch is a consultancy based in LA that helps firms launch new ideas, products, and technologies that better serve their customers. Jenny…

The Gear

Here is my list of items…which assumes 2 guests. Hardware… 2 Shure SM7B Cardioid Dynamic Microphonehttps://www.amazon.com/gp/product/B0002E4Z8M/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1 4 XLR Microphone Cables per Mic https://www.amazon.com/gp/product/B0002E1P2Q/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1 2 Mic Activator per Mic: https://www.amazon.com/gp/product/B004MQSV04/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1  2 Microphone Stand per Mic: https://www.amazon.com/gp/product/B00BPELU68/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1 Zoom H6 Six-Track Portable Recorderhttps://www.amazon.com/gp/product/B00DFU9BRK/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1  Software… Hosting: Use this for VOIP conversations (it saves the tracks…