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Insights Association kicks off the 2020 CEO Summit in Miami today. The three-day event features speaking sessions from Insight Association’s new CEO, Melanie Courtright, Sir Martin Sorrell, and many more.  In today’s mergers and acquisitions, Breaking Blue Research and sister company, Cello Health Insight, formally mergers. The merger brings specialist expertise that will strengthen Cello…

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GreenBook announces Ipsos, GfK, Harte Hanks, Westat, and more as the leaders in full-service market research agencies. To see the rest of the list, be sure to check out our show notes.  Huy Truong, Product Design Manager at Manabie, dives deep into how to conduct Heuristic Evaluation efficiently. The method helps find usability problems in…

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Sawtooth Software, the founders of online conjoint surveys and analytics, has an upcoming webinar by Aaron Hill common research pitfalls including Survey Design Pitfalls, Testing Pitfalls, Analysis Pitfalls, and Properly Using Market Simulators. The webinar is on Thursday, January 30, 2020.  ThinkNow, a technology-driven cultural insights agency, relaunches ThinkNow ConneKt, their proprietary audience planning, and…

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Catalina and Koupon partner to provide C-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors. According to NACS, 83% of items purchased in a C-store are consumed within an hour, making C-stores an ideal channel for product trial. Catalina’s database will enable Koupon to deliver personalized offers at scale through…

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Microsoft and dunnhumby announce their global strategic partnership where dunnhumby will move its customer insights products to Azure, Microsoft’s cloud platform.  This from Clare Barclay, Chief Operating Officer at Microsoft UK:  “Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers. Through this strategic partnership, retailers…

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Los Angeles-based cannabis insights firm, Oasis Intelligence, launches. The firm offers brand marketers in the cannabis and hemp industry unprecedented access to consumer insights at scale. Jesse Itzkowitz, Senior Vice President of Behavioral Science Center at Ipsos NA, releases an article on GreenBook, sharing how you can capture and engage a shopper’s attention. In today’s…

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Have a great idea? Conifer Research offers us all some practical advice about slowing down to go faster. And I quote, “Jumping to conclusions too early is like drinking OJ before brushing your teeth. We’ve all done it, and it never end well. Next time you think you’ve got the answer, stop and park your ideas…