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A Customer Experience Management firm, Digitell.me, has launched out of Germany. The company’s co-founders, Christopher Morasch, Ted Osammor, and Ole Scharpe have deep backgrounds in market research and experience management. Watchout Medalia and Qualtrics! If Digitell.me is like Quantilope…you are going to have a problem. Twitter Product Designer, Cathy Heng, released an article highlighting five…

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For you industry event coupon clippers, the non-profit, Women in Research, has a discount code for Merlien Institute’s Qual 360, for 20% off, use WIRE20 when you register.  Accelerant Research releases the results of their Streaming Service Survey. Netflix is still the undisputed leader at 70%, but Disney Plus is gaining. Which streaming service does…

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Online audience measurement body, UKOM, has named Ipsos as their new supplier, starting in January 2021. Measure Protocol has added 2 million pounds to its funding, led by Dynata and Blockchain Valley Ventures. Steve Henke of Harpeth Marketing, a Marketing & Sales Solutions firm targeting the Market Research Industry, posts on Twitter, “I’m really getting…

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In conjunction with University of Georgia, Market Research Institute International launches a new course covering the basics of qualitative market research. If you are just getting started or looking to expand your consumer insights tool kit, this is the course for you.  Nielsen and Nexstar Media Group announces a multi-year agreement where Nielsen will provide…

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IRI has been selected to join Facebook’s Marketing Mix Modeling Program. This will allow IRI to offer their clients insights about the performance of their total marketing spend, in which a portion is spent on Facebook.  GreenBook released an article sharing five reasons why you should enable voice in your surveys — one of the…