Month: February 2020

Nielsen Appoints two to the Company’s Board of Directors

February 14, 2020 Chueyee Yang 0 Comments

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Lookback releases an article titled, “The Art of Moderating Research.” It features seven key principles on how you can improve your moderating skills when conducting a user experience session. The principles are: Asking powerful questions Sitting through the struggle of the awkward silence Treat every participant with respect and dignity — even if they are…

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Kids Insights Expands to Brazil

February 13, 2020 Chueyee Yang 0 Comments

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Kantar expands its Consumer Media Measurement service by adding YouTube viewing data to the service. This will allow Kantar to combine the media behaviors of real consumers with their actual shopping habits. Comscore and TargetSmart partners to create customized political advertising segments that combine TargetSmart’s proprietary voter data with Comscore’s StationView Essentials household viewing preferences….

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YouGov Releases Recommend+

February 12, 2020 Chueyee Yang 0 Comments

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YouGov releases Recommend+, a highly cost-effective NPS diagnostics approach to give marketers the full picture on what drives consumer advocacy. Former 2CV Research employees, Alex Nketiah, Adam Short, and Ollie Willis, launches The Point, a global full-service insights agency. Rob Volpe, CEO of Ignite 360, has been awarded the Impact Award by QRCA. Ana Popa…

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Ipsos Acquires a Majority Stake in Askia

February 11, 2020 Chueyee Yang 0 Comments

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GTR Consulting releases its gTREND Young Adult Report, highlighting the opinions of how 21- to 35-year old millennials feel about the effects of technology such as socializing, online advertisements and social engagements with companies. In today’s mergers and acquisitions, Ipsos acquires a majority stake in Askia, a leading survey technology provider for the market research…

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UserTesting Welcomes two Executives to its C-Suite

February 10, 2020 Chueyee Yang 0 Comments

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Nick Freiling, CEO of PeopleFish, releases an article highlighting how survey research has changed. His three main points are: Companies have gotten better at harvesting customers’ contact info, such that survey research becomes possible. Survey research tech has become more affordable, such that even small startups can launch powerful survey research projects. Survey research tools…

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Medallia Acquires LivingLens

February 7, 2020 Chueyee Yang 0 Comments

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Merkle, a technology-enabled, data-driven performance marketing agency, launches its new Promotion and Loyalty Solutions division. In today’s mergers and acquisitions, Medallia, a leader in experience management, is to acquire LivingLens, a video feedback platform. In human capital news, Eric Bosco joins Nielsen’s Global Media division as its Chief Product Officer. BritainThinks, an insight and strategy…

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Maru/Blue Launches a Global Sample Quality Certificiation Program

February 6, 2020 Chueyee Yang 0 Comments

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Suzy, an on-demand consumer insights platform, closes $12 million in Series C funding. Bertelsmann Digital Media Investments is leading the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures. Maru/Blue, a data services firm, launches a global sample quality certification program, Maru/Blue…

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Colmar Brunton Merges with Kantar Australia

February 5, 2020 Chueyee Yang 0 Comments

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QualWorld expands to 12 countries including China, France, Germany, Hong Kong, India, Italy, Lithuania, Poland, Sweden, Taiwan, the U.S., and the UK. Keep Left launches Impact Score, a media evaluation and reporting tool. Impact Score will allow clients to better understand the quality and impact of their media coverage. In today’s mergers and acquisitions, Colmar…

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EMPOWER Translate Passed all Three ISO Standards

February 4, 2020 Chueyee Yang 0 Comments

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EMPOWER Translate passed all 3 ISO standards with flying colours! So, what is ISO 20252 actually mean? It certifies against 4 pillars: Ensure timely delivery of quality services Improve operational management and control of research processes Reduce errors and rework Enhance user reputation and provide a competitive advantage To learn more, check our show notes…

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