Month: October 2020

Ep. 314 – Dom Boyd, Kantar’s UK Managing Director, on how to add Strategy to Market Research

My guest today is Dom Boyd, Kantar Managing Director, UK.  Kantar was founded in 1992 and characterizes itself as a “data, insights and consulting company.” It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part…

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Ep. 313 – How to add Strategy to Market Research

In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Dan Stradtman, VP, Consumer & Market Insights at Lubrizol Corporation LinkedIn:  Twitter: Website:  Dom Boyd, Kantar’s UK Managing Director LinkedIn:…

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