Ep. 402 – How IPSOS Switched From In-Person to Digital Ethnography
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My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to…
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