Month March 2021

Ep. 405 – How to Navigate a Successful Career in Market Research

In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Nadia Masri, serial entrepreneur, founder of…

Ep. 404 – Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them

My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation).  Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following…