Today, it is vital marketers help customers discover and adopt their products and services until they become the de facto solution. But customers are looking for a relationship with a brand, not a transaction. A podcast is the perfect way to build a relationship with consumers to increase all stages of your funnel. Benefits include: …
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My guest today is Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute. RIVA, founded in 1981, as a qualitative market research services company. In 1982, RIVA established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the RIVA Training Institute enjoys an international reputation…
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