According to the Bureau of Labor Statistics, the average employee will change jobs every 3.8 years. Put another way, over a 40-year career that is 11 transitions. Why? LinkedIn recently released a study which shows that “opportunity for advancement” is the number one reason exceeding even “poor management”.
1. FOCUS ON YOUR BRAND OVER SALES
Value will always win, and success will always follow.
In the famous Stanford Marshmallow Experiment, a child was offered a choice between one small reward provided immediately or two small rewards if they waited for a short period. In follow-up studies, the researchers found that children who were able to wait longer for the preferred rewards tended to have better life outcomes.
Last year, at the Insights Association’s CEO Summit I met a remarkable young CEO, Colson Steber. He was facing many challenges including pressure on sales, operational issues, and rising debt service. After my presentation Colson grabbed me and we worked through a 30,000-foot tactical plan that would help turn the business around. Colson did the hard work and took our conversation to the next level created an amazing 2018 outcome:
- Stabilized the business
- Revenue up by 30%
- Established an engaging culture
- Raised employee pay
- Improved his Gross Margin
- Grew Net Income
At this year’s CEO Summit, Colson gave a presentation in front of the 80 CEOs about our conversation and how he implemented it. He literally leveled up my brand.
The advice I was giving him was the culmination of nearly 20 years as a leader. It would have been easy for me to frame our discussion in a consulting agreement, so I totally skipped over the monetization opportunity and we went to work.
Never miss an opportunity to help someone in need. It is ok to stay late, answer questions or just help clean up. Please know that people will take advantage of you from time to time…but if your motivation if their success…who cares.
In addition to capitalizing on spontaneous opportunities, go out of your way to ask your boss and peers, “Is there anything I can help you with?” Kindness and hard work are strong differentiators and are core to the type of person any high-performance culture wants to employ.
2. MEASURE, LEARN, & IMPROVE
Find an aspect of your job that you can quantify and then do it. Why? Because this data will give your performance a benchmark that you can use to quantify the impact of changes you make.
Why is this useful? Using data in your life will…
Before you say, “This is impossible.” consider this example:
Jane does video production in addition to a heap of other things. Currently, videos take 8 hours to create. She monitors how much time each video takes for the next few months. This creates a performance benchmark, e.g. 8 hours.
This leads Jane to ask herself,
“How can I get it to 7 hours?”
She thinks, maybe I can leverage existing assets to save some time and it will not jeopardize the quality.
She uses Adobe Stock Images and BOOM…2 hours are saved on the next video. “Hrm”, Jane thinks. “I wonder if the performance of the videos is the same?” She looks at that data also.
During her 1 on 1 with her manager, she tells the story and quantifies her improvement. Jane’s boss is impressed and even has Jane do a training with her peers.
Now, imagine she is applying for a new job? “Over 2 months, I improved video production by 25% across my company.” It is easy to see the outcome of that job interview.
3. CREATE LINKEDIN CONTENT WEEKLY
Brand is performance over time.
LinkedIn as a platform is evolving. More and more of us are using it as a place to find current content, see what is trending, and connect with peers and influencers.
Putting yourself out there may seem scary. Don’t worry. We all have bags under our eyes, pimples, and stumble over our words. Just get out there. The key is to be authentic. One of my favorite examples of this is Ryan Berry. Just checkout his feed to see what I mean.
What content should you post? Pick a lane and stay on point for a few months. Here are some tips…
- Write a blog post. Break it up into a 4 parter. This will give your voice shape so people know what to expect and start positioning you as a thought leader.
- Don’t like to write? That is fine, post a video. Just use your phone. Quality is something you can worry about once you get better at the craft.
- Start a podcast and start interviewing people. This is a fantastic way to extend your reach and, if you are like me, gets you out of the spotlight.
Pick your medium and outline your first few topics then shoot your video, write your blog, or line up your podcast interviews. The key is to just start.
LEVEL SET YOUR EXPECTATIONS
This is going to take time.
One of my employees who recently joined Twitter said, “I’ve never had anyone interact with my tweets so just dismissed the platform.” When you first start, it is going to be slow going. That is just part of it. Consistency is 80% of the game. The best part is: by doing you will hone your craft and quality along with building an audience.
As always, I hope you found this content useful and wish you the best.