Articles

8 Essential Tips For CEOs in 2019

All CEOs face significant challenges regardless of their tenure in the post. As the market evolves, so too does...

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2 Trends in Market Research from 31 Interviews at IIeX

On February 18th and 19th, Greenbook hosted the 5th annual IIeX in Amsterdam. While the venue was among the...

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3 Ways the Detroit Pistons are Using Data to Activate Fans & Sponsors

In my recent interview on the Happy Market Research Podcast with Shelly Bouren, Head of Research for the Detroit Pistons, she...

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3 Ways to Get the Job You Want!

According to the Bureau of Labor Statistics, the average employee will change jobs every 3.8 years. Put another way,...

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2 Tips For Turning Customers into Brand Champions

The end of 2018 was marked by Customer Experience being named King. With the acquisition of Qualtrics by SAP...

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6 Keys to Grow Your Business Through LinkedIn Articles & Posts

Trying to grow an audience on LinkedIn? Me too! But the analytics around Articles and Posts has had me...

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5 Things every Researcher should know about how Buzzfeed uses consumer insights

Today I had the privilege of interviewing Edwin Wong from Buzzfeed. We chatted about how his research background at...

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4 Ways to Add Value to your Insights by Microsoft’s Director of Research

Today, Customer Experience is driving corporate decision making. In my recent interview with Marian Anderson, Director of Research at...

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The Top 5 Market Research Podcasts

I started a podcast because I loved listening to podcasts. Here is a list of my favorite shows that...

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