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Chueyee Yang

Market Research Podcast Awards Launches

Catalina and Koupon partner to provide C-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors. According to NACS, 83% of items purchased in a C-store are consumed within an hour, making C-stores an ideal channel for product trial. Catalina’s database will enable Koupon to deliver personalized offers at scale through…

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Microsoft and dunnhumby Announces a Global Strategic Partnership

Microsoft and dunnhumby announce their global strategic partnership where dunnhumby will move its customer insights products to Azure, Microsoft’s cloud platform.  This from Clare Barclay, Chief Operating Officer at Microsoft UK:  “Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers. Through this strategic partnership, retailers…

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Los Angeles-Based Cannabis Insights Firm Launches

Los Angeles-based cannabis insights firm, Oasis Intelligence, launches. The firm offers brand marketers in the cannabis and hemp industry unprecedented access to consumer insights at scale. Jesse Itzkowitz, Senior Vice President of Behavioral Science Center at Ipsos NA, releases an article on GreenBook, sharing how you can capture and engage a shopper’s attention. In today’s…

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Practical Advice from Conifer Research and Women in Research

Have a great idea? Conifer Research offers us all some practical advice about slowing down to go faster. And I quote, “Jumping to conclusions too early is like drinking OJ before brushing your teeth. We’ve all done it, and it never end well. Next time you think you’ve got the answer, stop and park your ideas…

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Issue 1 – Happy MRx Podcast Newsletter

First off … Happy 2020!!! In 2020, we are taking a totally new approach to the Happy Market Research Podcast and is introducing a new show, MRx News. First off, we’ve got a new host! Chueyee Yang. She has been with me for over a year and is finally ready to spread her journalistic wings….

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BDI Research acquires ThinkPhar

A Customer Experience Management firm, Digitell.me, has launched out of Germany. The company’s co-founders, Christopher Morasch, Ted Osammor, and Ole Scharpe have deep backgrounds in market research and experience management. Watchout Medalia and Qualtrics! If Digitell.me is like Quantilope…you are going to have a problem. Twitter Product Designer, Cathy Heng, released an article highlighting five…

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Accelerant Research Releases the Results of their Streaming Service Survey

For you industry event coupon clippers, the non-profit, Women in Research, has a discount code for Merlien Institute’s Qual 360, for 20% off, use WIRE20 when you register.  Accelerant Research releases the results of their Streaming Service Survey. Netflix is still the undisputed leader at 70%, but Disney Plus is gaining. Which streaming service does…

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Ipsos is Named as UKOM’s New Supplier

Online audience measurement body, UKOM, has named Ipsos as their new supplier, starting in January 2021. Measure Protocol has added 2 million pounds to its funding, led by Dynata and Blockchain Valley Ventures. Steve Henke of Harpeth Marketing, a Marketing & Sales Solutions firm targeting the Market Research Industry, posts on Twitter, “I’m really getting…

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Nielsen Partners with Nexstar Media Group

In conjunction with University of Georgia, Market Research Institute International launches a new course covering the basics of qualitative market research. If you are just getting started or looking to expand your consumer insights tool kit, this is the course for you.  Nielsen and Nexstar Media Group announces a multi-year agreement where Nielsen will provide…

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Top UX Research Conferences to Attend in 2020

IRI has been selected to join Facebook’s Marketing Mix Modeling Program. This will allow IRI to offer their clients insights about the performance of their total marketing spend, in which a portion is spent on Facebook.  GreenBook released an article sharing five reasons why you should enable voice in your surveys — one of the…

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