Chueyee Yang

InMoment and MaritzCX Merge

Beano Studios’ insight consultancy, the Beano Brain, launches its kids and youth Omnibus service. The new addition allows clients to get on-demand insights about kids and teens between the ages of 7 and 14. Tableau Software, a leading analytics platform, releases new capabilities to help people unlock more interactivity in their dashboards and get deeper…

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Escalent Launches EVForward

Escalent, a human behavior and analytics firm, launches EVForward, an insights platform that helps automakers and utilities plan for the continued growth of electric vehicle market share.  Stats Perform, a leader in sports AI and data, launches Opta Graphics, an all-encompassing multimedia graphics tool incorporating unique AI-powered data and insights that drive fan attention. In…

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Emma Craig, Lead UX Researcher at Shopify on Elements of a Good Participant Question

My guest today is Emma Craig, UX Research Lead at Shopify. Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. Today, Shopify offers online retailers a suite of services for more than 1,000,000 businesses in approximately 175 countries, with total…

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Leanplum Appoints a new Chief Executive Officer

CMNTY, a connected market research platform for qualitative and quantitative data collection, launches MoodBoards, a way for your community members to co-create ideas and share thoughts and feelings with you.  In today’s mergers and acquisitions, Wipro Digital, the digital business unit of Wipro Limited, acquires Rational Interaction, a full-service digital customer experience company. In human…

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GreenBook Releases the 26th Edition of the GRIT Report

The Happy Market Research Podcast publishes a new episode on how to ask research participants a good question. The episode discusses seven things that you can do to improve your research results, and features guests such as Emma Craig, UX Research Manager at Shopify; Zoe Dowling, SVP of Research at FocusVision; and many more.  Ginny…

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Verdane Acquires Confirmit

In today’s mergers and acquisitions, Verdane, a Northern European specialist growth equity investor, acquires Confirmit, a global solutions provider for customer experience, employee experience, and market research. Verdane is the major investor in Dapresy and will merge the two companies. Trax, a provider of computer vision and analytics solutions for retail, acquires Qopius, a provider…

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Kantar’s CEO Steps Down

David Shanker launches David Shanker Consulting. A consultancy focused on executive coaching, client strategy, customer engagement, and sales team development. OfficeReports, a survey reporting automation platform, releases Report Builder. The solution can be used for ad-hoc survey report generation and for creating automated report templates for tracking surveys.  SurveyMonkey, a global survey software company, raises…

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Ep. 301 — How to ask Research Participants a Good Question

In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. This episode is in collaboration…

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Issue 4 – Happy MRx Podcast Newsletter

This newsletter is best read while listening to LL Cool J’s Moma Said Knock You Out.  As Chueyee and I are writing this somehow it came up that she doesn’t know who LL Cool J is. So, if you do know…they you should listen with the satisfaction that 90s R&B is being passed down. If…

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Nielsen Appoints two to the Company’s Board of Directors

Lookback releases an article titled, “The Art of Moderating Research.” It features seven key principles on how you can improve your moderating skills when conducting a user experience session. The principles are: Asking powerful questions Sitting through the struggle of the awkward silence  Treat every participant with respect and dignity — even if they are…

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