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Chueyee Yang

Ep. 121 – Clint Taylor, SVP & Strategic Technologist at Sentient Decision Science

Today, my guest is Clint Taylor, Senior VP & Strategic Technologist at Sentient Decision Science as well as the inventor of Sentient Prime. Sentient Decision Science specializes in behavioral data. Sentient embeds implicit experiments in surveys to reveal the subconscious associations with brands. Prior to Sentient Decision Science, Clint has founded a company and has…

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Ep. 120 – Dyna Boen, President Marketing Research at Survata

Today, my guest is Dyna Boen, President of Market Research at Survata. Survata offers a technology platform that informs business decisions used by today’s top brands including GameStop, Clorox, Gartner, and Disney. Dyna is a serial entrepreneur who has worked in all aspects of the marketing research space. FIND DYNA ONLINE: https://www.survata.com/ Twitter: @DynaBoen1 LinkedIn: https://www.linkedin.com/in/dynaboen/…

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Ep. 119 – Kristi Zuhlke, CEO of KnowledgeHound

Today, my guest is Kristi Zuhlke, CEO & founder of KnowledgeHound. KnowledgeHound is a search driven analytics platform that enables anyone to find answers and tell stories with their customer survey data. Prior to KnowledgeHound, Kristi worked on the Tampax and Always brands at Procter and Gamble, as well as developed retail strategy. FIND KRISTI…

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Ep. 118 – Jake Pryzlak, Purveyor of Research Geek

Today, my guest is Jake Pryszlak. Based in London, Jake works in the marketing research technology space, has extensive experience in marketing analytics for the sports industry, is an avid-blogger and speaker. We first met 2 months ago on Twitter. FIND JAKE ONLINE: http://researchgeek.co.uk/ Twitter: @Jake_pryszlak LinkedIn: https://www.linkedin.com/in/jacobpryszlak/?originalSubdomain=uk FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram:…

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Ep. 117 – Rogier Verhulst, Director of Market Research at LinkedIn

My guest today is Rogier Verhulst, Director of Market Research at LinkedIn. Launched in 2003, LinkedIn is the dominant social networking platform for today’s professionals with over 500 million members in 200 countries. Prior to joining LinkedIn, Rogier was a restaurant manager in the Netherlands and has worked at both Research International and Microsoft. FIND…

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Ep. 116 – Patrick Comer, CEO of Lucid

Today, my guest is Patrick Comer, Founder and CEO at Lucid. Lucid is the first global exchange for market research sample which introduced programmatic buying and selling to the market research industry. Prior to founding Lucid, Patrick has a decorated career in market research and consulting that spans 2 decades. He lives with his wife…

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Ep. 115 – Matt Dusig, Co-founder and Managing Director at InnovateMR

Our guest is Matt Dusig, Co-founder and Managing Director at InnovateMR. InnovateMR is a panel provider which has created the Pegasus Sample Access Platform, allowing users to employ a DIY sampling solution. Prior to starting InnovateMR, Matt has founded and harvested 3 other companies and invested in many others. In this interview, Matt covers building successful…

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Ep. 114 – Alex Gelman, CEO of mTAB

Today, my guest is Alex Gelman, CEO of mTAB. mTAB has a platform for integrating and analyzing data so that brands make the most informed business decisions. Prior to founding mTAB, Alex worked as business consult at McKinsey and KKR. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ FIND ALEX GELMAN…

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Ep. 113 – Reflecting on the Interview with Ryan Barry, CRO of Zappi

In this episode, Alexandra and Jamin breakdown some of the key points of the interview with Ryan Barry, CRO of Zappi. In particular, they cover some pitfalls to avoid in consulting firms, the power of Zappi’s company culture, and the opportunity that tech brings to market research as well as the greater responsibility on researchers…

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Ep. 112 – Ryan Barry, CRO at Zappi

Ryan breaks down how tech is transforming market research. While technology has removed some of what market research held at the center of it’s offerings, Ryan shows how tech also presents fertile new grounds for opportunities. With a focus on bringing the industry into the offensive, to take advantage of these new opportunities, Ryan shares…

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