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The U.S. Patent and Trade Office has awarded Dynata, a first-party data and insights platform, a patent for connecting first, second- and third-party data sources. In today’s mergers and acquisitions, Bruin Sports Capital is to acquire a majority stake in WPP’s Two Circles. With the acquisition, Two Circles will be able to increase its offering…
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Project X, an out-of-home (OOH) advertising agency, launches an analytics dashboard, enabling advertisers to maintain their OOH advertisement campaigns. The new dashboard allows their clients to monitor their campaigns similar to how they would be able to if using a Google or Facebook advertisement manager. Corporate clients with the Reputation House now have the ability…
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It’s December 23, 2019 and in today’s marketing research news, TiVo merges with Xperi; Invoke adds a new feature to its platform; and Kantar appoints a new CEO to its North America Media Division. Deloitte Digital launches the Lift Acceleration Program, a joint global strategic program with Adobe. The program aims to give organizations a,…
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In this episode, we’ll hear from insight professionals at top brands on the biggest challenges facing user experience, customer experience and market researchers. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at…
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In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges,…
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My guest today is Anne Brown, CEO of Gazelle Global Research Services. Established in 1993, Gazelle Global Research Services is a global sampling, field management, and data collection logistics firm. Anne Brown has also started and, recently, sold G3 Translate. Find Anne Online: LinkedIn: www.linkedin.com/in/anne-brown Website: www.gazelleglobal.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter:…
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My guest today is ‘Lade Tawak, an experienced UX Researcher for many top brands including Google. Find ‘Lade Online: LinkedIn: www.linkedin.com/in/ladetawak Twitter: www.twitter.com/LadeTawak Website: ladetawak.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com This Episode’s Sponsor: This episode is brought to you by…
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My guest today is Emmanuel Probst, author, UCLA professor, and Senior Vice President of Brand Health Tracking at Ipsos. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Prior to joining Ipsos, Emmanuel served as the Vice President of Media and Content…
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My guest today is Leonard Murphy, Author of the GreenBook Research Industry Trends (GRIT) Report, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board member, Investor, and Change Agent. GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through original research, events, content, and a directory, GreenBook provides the learning…
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Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Travis Miller, VP of Client Success at PureSpectrum. Find Travis Online: LinkedIn: www.linkedin.com/in/travismiller09 Email: travis@purespectrum.com Website: purespectrum.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil…
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