Chueyee Yang

Verdane Acquires Confirmit

In today’s mergers and acquisitions, Verdane, a Northern European specialist growth equity investor, acquires Confirmit, a global solutions provider for customer experience, employee experience, and market research. Verdane is the major investor in Dapresy and will merge the two companies. Trax, a provider of computer vision and analytics solutions for retail, acquires Qopius, a provider…

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Kantar’s CEO Steps Down

David Shanker launches David Shanker Consulting. A consultancy focused on executive coaching, client strategy, customer engagement, and sales team development. OfficeReports, a survey reporting automation platform, releases Report Builder. The solution can be used for ad-hoc survey report generation and for creating automated report templates for tracking surveys.  SurveyMonkey, a global survey software company, raises…

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Ep. 301 — How to ask Research Participants a Good Question

In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. This episode is in collaboration…

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Issue 4 – Happy MRx Podcast Newsletter

This newsletter is best read while listening to LL Cool J’s Moma Said Knock You Out.  As Chueyee and I are writing this somehow it came up that she doesn’t know who LL Cool J is. So, if you do know…they you should listen with the satisfaction that 90s R&B is being passed down. If…

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Nielsen Appoints two to the Company’s Board of Directors

Lookback releases an article titled, “The Art of Moderating Research.” It features seven key principles on how you can improve your moderating skills when conducting a user experience session. The principles are: Asking powerful questions Sitting through the struggle of the awkward silence  Treat every participant with respect and dignity — even if they are…

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Kids Insights Expands to Brazil

Kantar expands its Consumer Media Measurement service by adding YouTube viewing data to the service. This will allow Kantar to combine the media behaviors of real consumers with their actual shopping habits.  Comscore and TargetSmart partners to create customized political advertising segments that combine TargetSmart’s proprietary voter data with Comscore’s StationView Essentials household viewing preferences….

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YouGov Releases Recommend+

YouGov releases Recommend+, a highly cost-effective NPS diagnostics approach to give marketers the full picture on what drives consumer advocacy.  Former 2CV Research employees, Alex Nketiah, Adam Short, and Ollie Willis, launches The Point, a global full-service insights agency.  Rob Volpe, CEO of Ignite 360, has been awarded the Impact Award by QRCA. Ana Popa…

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Ipsos Acquires a Majority Stake in Askia

GTR Consulting releases its gTREND Young Adult Report, highlighting the opinions of how 21- to 35-year old millennials feel about the effects of technology such as socializing, online advertisements and social engagements with companies. In today’s mergers and acquisitions, Ipsos acquires a majority stake in Askia, a leading survey technology provider for the market research…

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UserTesting Welcomes two Executives to its C-Suite

Nick Freiling, CEO of PeopleFish, releases an article highlighting how survey research has changed. His three main points are:   Companies have gotten better at harvesting customers’ contact info, such that survey research becomes possible. Survey research tech has become more affordable, such that even small startups can launch powerful survey research projects. Survey research tools…

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Medallia Acquires LivingLens

Merkle, a technology-enabled, data-driven performance marketing agency, launches its new Promotion and Loyalty Solutions division.  In today’s mergers and acquisitions, Medallia, a leader in experience management, is to acquire LivingLens, a video feedback platform. In human capital news, Eric Bosco joins Nielsen’s Global Media division as its Chief Product Officer. BritainThinks, an insight and strategy…

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