Chueyee Yang

Ep. 236 – Ray Poynter on How Understanding the Business Stakeholder’s “Why,” Creates More Actionable Research

October 22, 2019 Chueyee Yang 00:55:46 0 Comments

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My guest today is Ray Poynter, ESOMAR Council Member and Founder of NewMR. Founded in May 2010, NewMR organizes online events and the LinkedIn NewMR group. NewMR is managed by Ray Poynter and Sue York, Research Strategist and Chief Curator. Ray has spent the last 40 years at the intersection of research, innovation, and business,…

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Ep. 235 – Morgan Molnar – How SurveyMonkey is Viewing Insights’ Ecosystem

October 15, 2019 Chueyee Yang 0:47:54 0 Comments

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My guest today is Morgan Molnar, who leads marketing for SurveyMonkey Audience. Established in 1999, SurveyMonkey is a DIY global survey software and panel company. The company is headquartered in San Mateo, California, and has over 17 million active users. Prior to joining SurveyMonkey, Morgan was a client manager at Nielsen working in the marketing…

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Ways Companies are Using NPS to Grow Business

October 11, 2019 Chueyee Yang 0 Comments

Guest Writer: Bhavika Sharma, Survey Designer at SurveySparrow Customer is the king. Your brand’s success is dependent on how the people consuming your brand see it, and that’s where Net Promoter Score (NPS) comes in. The NPS is used to measure how happy customers are with a particular brand. NPS asks customers how likely they…

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Ep. 234 – Piotr Szymski – Key Differences Between Old School and New School Insights Pro, and What We All Need to Pay Attention to

October 8, 2019 Chueyee Yang 1:03:27 0 Comments

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My guest today is Piotr Szymski, Vice President of Catalog and Business Intelligence at Sony Music. Established in 1929, Sony Music is among the “Big Three,” record companies, including Universal Music Group and Warner Music Group. Prior to joining Sony Music, Piotr served as head of insights for both SABMiller and Procter & Gamble. Find…

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Ep. 233 – Rian van der Merwe – How Successful Companies will be Built on Ethics, and the Impact on Consumer Research

October 1, 2019 Chueyee Yang 44:45 0 Comments

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My guest today is Rian van der Merwe, speaker, writer and responsible for Product at Postmark, which is part of Wildbit. Wildbit is an 18-year-old technology company whose software centers around taking the pain out of the development process and is used by over 100,000 companies globally. Prior to joining Wildbit, Rian has served senior…

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MrWeb Series – David Garcia Pawley of Samsung on Samsung’s CMI on Keys to Managing a Successful Panel [A Brand’s Perspective]

September 25, 2019 Chueyee Yang 38:30 0 Comments

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My guest today is David Garcia Pawley, Director of European Countries CMI (Consumer & Market Insights) at Samsung. Established in 1938, Samsung is the world’s largest information technology company, consumer electronics maker and chipmaker measured by 2017 revenues. Prior to joining Samsung, David has held senior roles on both the agency and client-side at leading…

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Ep. 232 – Aji Ghose – How Sky is Using a Mix Methodological Approach to get a Complete View of the Customer, and How You Can Too

September 24, 2019 Chueyee Yang 43:50 0 Comments

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My guest today is Aji Ghose, PhD in computational cognitive modeling, and is Head of Research and Data Science at Sky. Sky is a media and telecommunications conglomerate owned by Comcast and headquartered in London. Sky is Europe’s largest media company and pay-TV broadcaster by revenue with 23 million subscribers and more than 31,000 employees…

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MrWeb Series – Paul Lawson of Verve on Applying a Consultative Lens for Bigger Impact and Better Storytelling

September 24, 2019 Chueyee Yang 40:40 0 Comments

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My guest today is Paul Lawson, Executive Director at Verve. Based in London, Verve is a market research technology company offering solutions for agile insights and custom panels. Prior to joining Verve, Paul was a Research Director at Synovate. Find Paul Online: LinkedIn: www.linkedin.com/in/paullawson1/?originalSubdomain=uk Website: www.addverve.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil …

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MrWeb Series – Stephen Cribbett of Further on How Insights Embedded in Full Market Context Ensures Success

September 23, 2019 Chueyee Yang 0:45:44 0 Comments

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My guest today is Stephen Cribbett, Founder and CEO of Further. Established in 2007, Further is a team of consultants, strategists, researchers and technology experts that support organizations in becoming more people-centric, empathic and instinctive. Prior to starting Further, Stephen was a managing partner of Landini Associates along with an expensive consulting experience. Find Stephen…

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MrWeb Series – Graeme Lawrence of Join the Dots I InSites Consulting on Ways Agile Research Fails, and How to Ensure You Don’t

September 20, 2019 Chueyee Yang 0:37:55 0 Comments

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My guest today is Graeme Lawrence, Managing Partner at Join the Dots I InSites Consulting. Established in 1998, Join the Dots is a global consumer insight agency that helps companies make better business decisions through a deep understanding of people. Find Graeme Online: LinkedIn: www.linkedin.com/in/graeme-lawrence-4b930a6/?originalSubdomain=uk Website: www.jointhedotsmr.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter:…

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