Chueyee Yang

Kids Insights Expands to Brazil

Kantar expands its Consumer Media Measurement service by adding YouTube viewing data to the service. This will allow Kantar to combine the media behaviors of real consumers with their actual shopping habits.  Comscore and TargetSmart partners to create customized political advertising segments that combine TargetSmart’s proprietary voter data with Comscore’s StationView Essentials household viewing preferences….

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YouGov Releases Recommend+

YouGov releases Recommend+, a highly cost-effective NPS diagnostics approach to give marketers the full picture on what drives consumer advocacy.  Former 2CV Research employees, Alex Nketiah, Adam Short, and Ollie Willis, launches The Point, a global full-service insights agency.  Rob Volpe, CEO of Ignite 360, has been awarded the Impact Award by QRCA. Ana Popa…

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Ipsos Acquires a Majority Stake in Askia

GTR Consulting releases its gTREND Young Adult Report, highlighting the opinions of how 21- to 35-year old millennials feel about the effects of technology such as socializing, online advertisements and social engagements with companies. In today’s mergers and acquisitions, Ipsos acquires a majority stake in Askia, a leading survey technology provider for the market research…

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UserTesting Welcomes two Executives to its C-Suite

Nick Freiling, CEO of PeopleFish, releases an article highlighting how survey research has changed. His three main points are:   Companies have gotten better at harvesting customers’ contact info, such that survey research becomes possible. Survey research tech has become more affordable, such that even small startups can launch powerful survey research projects. Survey research tools…

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Medallia Acquires LivingLens

Merkle, a technology-enabled, data-driven performance marketing agency, launches its new Promotion and Loyalty Solutions division.  In today’s mergers and acquisitions, Medallia, a leader in experience management, is to acquire LivingLens, a video feedback platform. In human capital news, Eric Bosco joins Nielsen’s Global Media division as its Chief Product Officer. BritainThinks, an insight and strategy…

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Maru/Blue Launches a Global Sample Quality Certificiation Program

Suzy, an on-demand consumer insights platform, closes $12 million in Series C funding.  Bertelsmann Digital Media Investments is leading the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures. Maru/Blue, a data services firm, launches a global sample quality certification program, Maru/Blue…

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Colmar Brunton Merges with Kantar Australia

QualWorld expands to 12 countries including China, France, Germany, Hong Kong, India, Italy, Lithuania, Poland, Sweden, Taiwan, the U.S., and the UK.  Keep Left launches Impact Score, a media evaluation and reporting tool. Impact Score will allow clients to better understand the quality and impact of their media coverage. In today’s mergers and acquisitions, Colmar…

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EMPOWER Translate Passed all Three ISO Standards

EMPOWER Translate passed all 3 ISO standards with flying colours! So, what is ISO 20252 actually mean? It certifies against 4 pillars:  Ensure timely delivery of quality services Improve operational management and control of research processes Reduce errors and rework Enhance user reputation and provide a competitive advantage  To learn more, check our show notes…

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Cint Reveals its new Corporate Brand Identity

Cint reveals its new corporate brand identity. The new brand embodies Cint’s commitment to innovation and promise to accelerate the digital transformation in the market research industry. From Cint’s CEO:  “We took a huge step toward this goal when we joined up with P2Sample last year, and our new branding reflects our continued mission of…

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The Adobe Design Research and Strategy Team is Looking for Interns

Netscribes, a global data and insights firm, announces the expansion of its India delivery centers. This comes after the news of employing 1,000 people worldwide.   Tealium and Invoca announce a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real-time. Why? To better inform contact center interactions and optimize the…

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