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Kantar expands its Consumer Media Measurement service by adding YouTube viewing data to the service. This will allow Kantar to combine the media behaviors of real consumers with their actual shopping habits.  Comscore and TargetSmart partners to create customized political advertising segments that combine TargetSmart’s proprietary voter data with Comscore’s StationView Essentials household viewing preferences….

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YouGov releases Recommend+, a highly cost-effective NPS diagnostics approach to give marketers the full picture on what drives consumer advocacy.  Former 2CV Research employees, Alex Nketiah, Adam Short, and Ollie Willis, launches The Point, a global full-service insights agency.  Rob Volpe, CEO of Ignite 360, has been awarded the Impact Award by QRCA. Ana Popa…

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GTR Consulting releases its gTREND Young Adult Report, highlighting the opinions of how 21- to 35-year old millennials feel about the effects of technology such as socializing, online advertisements and social engagements with companies. In today’s mergers and acquisitions, Ipsos acquires a majority stake in Askia, a leading survey technology provider for the market research…

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Nick Freiling, CEO of PeopleFish, releases an article highlighting how survey research has changed. His three main points are:   Companies have gotten better at harvesting customers’ contact info, such that survey research becomes possible. Survey research tech has become more affordable, such that even small startups can launch powerful survey research projects. Survey research tools…

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Netscribes, a global data and insights firm, announces the expansion of its India delivery centers. This comes after the news of employing 1,000 people worldwide.   Tealium and Invoca announce a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real-time. Why? To better inform contact center interactions and optimize the…