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Part 1 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years After 2 decades in the consumer research space, I forget that writing a survey can be daunting for the first-timer. Over the next 10 days I’ll be writing 10 posts about survey writing best practices for market research and user experience pros. Each post will have…

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Live at #IIeX Austin, Key Learnings from 21 Interviews

The Happy Market Research Mafia…er…I mean Podcast was live onsite at IIeX Austin this year! Below is a quick recap of some of the onsite interviews along with my big takeaways… Casey Bernard – Nimble Modern Radio A fellow PODCASTER! Casey is defining a new frontier, Podcasts for Market Research firms and Brands. I spoke…

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Power the Future of Insight Automation at MRMW

MRMW was a fun, informative and well attended show this year. Located in the heart of CPG land, Cincinnati Ohio, the speaker line up was amazing as were the exhibitors. The venue and space between speakers created a unique opportunities to have deep connections with partners. Dan Foreman (Zappi; Dalia; Bakamo; Veylinx; eYeka; MindProber; Haystack;…

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We ❤️ Our Sponsors: Toluna

Toluna Toluna provides insights on-demand to power real-time business decision-making.  Toluna couples the industry’s leading automated consumer insights platform, industry expertise, and the largest global community of influencers at the ready to deliver rich, reliable, real-time insights. More Info on Toluna Episodes made possible by our spnosors… MRMW NA 2019 Conference Series – Guy White…

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We ❤️ Our Sponsors: Schlesinger

Schlesinger Today’s podcast is sponsored by Schlesinger Quantitative, your trusted provider of global online surveys that drive the best decisions for success in the marketplace. Schlesinger Quantitative has built an entire division of experts with extensive online research experience and an unparalleled understanding of quality drivers across panel, sample, and data. Schlesinger Quantitative is proud…

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We ❤️ Our Sponsors: G3 Translate

G3 Translate This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at G3Translate.com. More information…

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We ❤️ Our Sponsors: Attest

Attest This episode is brought to you by Attest. Attest is the powerful, easy-to-use SAS platform that connects businesses to over one hundred million consumers in 80 countries on demand in just a few clicks. Ask your burning questions, select who you want to answer them, view actual insights that help you grow your business….

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Happy Market Research Launches New Website

EMBARGO UNTIL:    Thursday, April 18, 2019 MEDIA CONTACT: Chueyee Yang, Digital Media & Social Media Strategist, chueyee@happymr.com Happy Market Research Launches New Website FRESNO, CA – The leading market research and insight podcast, Happy Market Research, launched its newly designed website at https://happymr.com. Given the volume of valuable content created by the podcast, our web…

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8 Essential Tips For CEOs in 2019

All CEOs face significant challenges regardless of their tenure in the post. As the market evolves, so too does our objectives along w/our methodology. Here are some tips to remember if you’re a CEO or someone responsible for a product or book of business. 1. AUTONOMY AND ACCOUNTABILITY GO HAND IN HAND; MICHAEL J VIGEANT, CEO OF GREATBLUE…

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2 Trends in Market Research from 31 Interviews at IIeX

On February 18th and 19th, Greenbook hosted the 5th annual IIeX in Amsterdam. While the venue was among the best I’ve ever seen, there was an overriding theme that surfaced, research empowerment.  Listen to the podcast on iTunes or your player of choice Presentation of my key takeaways that you can share with your team on…

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