In my recent interview on the Happy Market Research Podcast with Shelly Bouren, Head of Research for the Detroit Pistons, she gave a transparent view of how the Detroit Pistons are using market research to engage both Fans and Sponsors. You can listen to the podcast on iTunes or your player of choice. PDFs provided by Shelly Bouren, that…
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According to the Bureau of Labor Statistics, the average employee will change jobs every 3.8 years. Put another way, over a 40-year career that is 11 transitions. Why? LinkedIn recently released a study which shows that “opportunity for advancement” is the number one reason exceeding even “poor management”. 1. FOCUS ON YOUR BRAND OVER SALES Value will…
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The end of 2018 was marked by Customer Experience being named King. With the acquisition of Qualtrics by SAP for $8b to be completed in Q1 ’19, Customer Experience is on track to have an incredible global era for the next decade, and we are just starting. Everyday there are brands impacted by customer experience…
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Trying to grow an audience on LinkedIn? Me too! But the analytics around Articles and Posts has had me vexed. In this first article I introduce the benefits and best practices around both Articles and Posts so you can bring the right tool to the job. A LITTLE BACKGROUND I’ve been all in on LinkedIn…
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Today I had the privilege of interviewing Edwin Wong from Buzzfeed. We chatted about how his research background at Yahoo and Pinterest informs Buzzfeed. We also discussed what he looks for in suppliers and his advice for recently minted marketing researchers. These notes are just my big takeaways and should not be taken as the…
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Today, Customer Experience is driving corporate decision making. In my recent interview with Marian Anderson, Director of Research at Microsoft, she outlined how Microsoft is using data to drive business decisions. Listen to the podcast on iTunes or your player of choice Presentation of my key takeaways that you can share with your team on…
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I started a podcast because I loved listening to podcasts. Here is a list of my favorite shows that focus on Market Research. Data Gurus by Sima Vasa This market research podcast, hosted by Paradigm Sample’s Sima Vasa, explores trends in data science, methodologies, and analytics. This podcast is highly relevant to market research professionals,…
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