Taylor

Taylor

Ep. 614: Jacci Weber, Co-Founder of Insights Career Network & Team Lead at Mars

Our guest today is Jacci Weber. She is the Co-founder of the Insights Career Network. Also the Team Lead of Pet Parent Insights at Mars. The Insights Career Network (ICN) is a community of marketing, consumer, user, and business research…

Ep. 603 – Qual360 North America – Linda Mielnicki Light from Mars Wrigley on Three Key Elements Driving Humans During an Inflation

This podcast is being done in conjunction with Qual360 North America. The conference will be held on March 8 and 9 in Washington DC at the Gallup World Headquarters.  This year’s theme is empath, diversity, and resilience.  Similar to last…

Ep. 602 – Reed Cundiff, CEO at the Schlesinger Group, on 3 Trends That Will Impact the Insights Industry in 2023

Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group.  Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class…

Ep. 601 – How Bias Can Frame Your World View with Jessica Nordell, Author and Speaker

Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias.  Jessica has served as a teacher and journalist. She studied Physics at MIT,…

Ep. 579 – Why Consumers are Overwhelmed and how That Affects Your Brand – Brand Transformation with Dr. Emmanuel Probst at IPSOS

My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the…

Ep. 578 – The Art of Research with Susan Fader: What is Narrative Economics and how to Utilize it in Your Business Strategy

My guest today is Susan Fader, keynote speaker and founder of FaderFocus.  Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their…

Ep. 577 – 3 Ways Emotion Impacts Consumers and Their Brand Choices with Anne Beall, Founder and CEO of Beall Research

My guest today is Anne Beall, Founder and CEO of Beall Research.  Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands.  Anne holds a Ph.D. from Yale and…

Ep. 576 – Why Leverage Neuroscience to Measure Consumer & Shopper Behavior with Hunter Thurman, President of Alpha-Diver

Our guest today is Hunter Thurman, President of Alpha-Diver.  Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation.  Prior to starting Alpha-Diver, Hunter served as a Consultant for…

Ep. 575 – How Customer-Obsessed Companies are Winning, with Marbue Brown, Founder of the Customer Obsession Advantage

Our guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.”  Prior to starting his own consulting firm, Marbue has served as the Head of Customer Experience at Chase, Global Lead…

Ep. 574 – The Future is Video Feedback: Voxpopme Acquires HubUX

Hi Fam! You are listening to the happy market research podcast.  Be warned, today’s episode is a bit self serving.  In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation. Why? Because…

Ep. 573 – Why Invest in Customer Satisfaction – Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University

My guest today is Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University. Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. It was founded in 1855…

Ep. 572 – A Guide to Tracking Research with Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS

My guest today is Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest…

Ep. 571 – Kate Ioas, Senior Customer Insights at Abercrombie & Fitch, on the 4 Types of Segmentations and When to Use Them

My guest today is Kate Ioas, Senior Customer Insights at Abercrombie & Fitch. The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Today Abercrombie &…

Ep. 570 – Ashley Le Blanc, Executive Vice President of Little Bird Marketing, on Insights Marketing Day 2022: Marketing Expertise for Market Research Companies 

My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing. Insights Marketing Day 2022:  Location: Chicago, IL Date: October 6, 2022 Tickets: https://events.bizzabo.com/imd-chicago-2022  Website: https://www.insights-marketing.org/  Find Ashley Online: LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/  Little Bird Marketing: https://littlebirdmarketing.com/  Find Jamin…

Ep. 569 – The Art of Research with Susan Fader: When and how to Apply Cognitive Demographics

My guest today is Susan Fader, founder of FaderFocus. Susan has run FaderFocus as a Business Strategist and Transformationalist Catalyst specializing in qualitative methods and strategic consulting.  She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational…

Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room 

My guest today is George Carey, Founder and CEO of The Family Room.  Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth.  Fifteen years ago, The Family…

Ep. 567 – Importance of Capturing the POV of Healthcare Customers with Daniel Fitzgerald, CEO and President of Apollo Intelligence

My guest today is Daniel Fitzgerald, CEO and President of Apollo Intelligence. Founded in 2020, Apollo provides access to 2M healthcare stakeholders worldwide — including physicians, patients, caregivers, and allied healthcare professionals — serving the life science insights industry on…

Ep. 566 – The Art of Thinking Differently about Business Challenges with Susan Fader: What is Contextual Intelligence

My guest today is Susan Fader, founder of FaderFocus. Susan Fader is Business Strategist and Transformationalist Catalyst, as well as a sought after Speaker for her original thinking of reframing business challenges and baseline assumptions. She specializes in strategic consulting…

Ep. 565 – HMRP Monday Edition: Intergenerational Views on the Job Market – Part 2

Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights…

Ep. 564 – Transitioning Into a new Career with Joe Mulvaney, Senior Vice President of NA for Qualitative at Schlesinger Group

Today I’m joined by Joe Mulvaney, Senior Vice President of NA for Qualitative at Schlesinger Group.  Schlesinger Group is a technology-led data company that delivers a broad range of qualitative and quantitative research solutions to connect human answers to business…

Ep. 563 – Why you Should use TikTok for Research and how to get Started with Daniel Berkal, SVP of Research at The Palmerston Group

Today I’m joined by Daniel Berkal, SVP of Research at The Palmerston Group. Founded in 2008, The Palmerston Group is a qualitative market research agency.  Prior to joining The Palmerston Group, Daniel served in senior roles at Young & Rubicam,…

Ep. 562 – HMRP Monday Edition: Intergenerational Views on the Job Market – Part 1

Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing…

Ep. 561 – Understanding the Importance of Language and how it can Impact your Research Study with Jill Kushner Bishop, Founder & CEO of Multilingual Connections

My guest today is Jill Kushner Bishop, Founder & CEO of Multilingual Connections.  Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcription, multimedia localization, and interpretation services. Prior to founding Multilingual…

Ep. 560 – In-Person vs. Digital Research with Aryn O’Donnell, Vice President of Corporate Services at Fieldwork

My guest today is Aryn O’Donnell, Vice President of Corporate Services at Fieldwork.  Find Aryn Online: LinkedIn: https://www.linkedin.com/in/arynodonnell/  Website: https://www.fieldwork.com/  Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com …

Ep. 559 — How Cryptocurrency and Blockchain Play a Role in the Insights Industry with Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs

This episode is in collaboration with MRMW Virtual Summit 2022.  Today I’m joined by Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs. MRMW Virtual Summit 2022 Website: https://www.mrmwsummit.com/  Find Sebastian Online: LinkedIn: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/  Website: https://www.kaiser-x.com/  Find Jamin…