Category Articles

Jamin Brazil, CEO and Founder of Happy Market Research, writes his thoughts about the newest podcast episodes, market research trends, and gives tip to others in the industry.

Ways Companies are Using NPS to Grow Business

Guest Writer: Bhavika Sharma, Survey Designer at SurveySparrow Customer is the king. Your brand’s success is dependent on how the people consuming your brand see it, and that’s where Net Promoter Score (NPS) comes in. The NPS is used to…

The Gear

Here is my list of items…which assumes 2 guests. Hardware… 2 Shure SM7B Cardioid Dynamic Microphonehttps://www.amazon.com/gp/product/B0002E4Z8M/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1 4 XLR Microphone Cables per Mic https://www.amazon.com/gp/product/B0002E1P2Q/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1 2 Mic Activator per Mic: https://www.amazon.com/gp/product/B004MQSV04/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1  2 Microphone Stand per Mic: https://www.amazon.com/gp/product/B00BPELU68/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1 Zoom H6 Six-Track Portable Recorderhttps://www.amazon.com/gp/product/B00DFU9BRK/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1  Software… Hosting: Use this for VOIP conversations (it saves the tracks…

Will Augmented Reality Impact Marketing in 2019?

Guest Writer: John Victor, Content Developer & Editor Augmented reality is the latest thing that is taking over the world by storm, and it’s already present in most industries. It has the capability of significantly enhancing the user’s real-world experience…

Part 8 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 8: Profile The easiest to understand but the hardest…

Part 6 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 6: Screener: Quotas/Terms What is a Screener? This…

Part 5 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 5: Sample Sample is the profile of your respondents…

Part 3 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 3: Analytics Plan Write your presentation prior to…

8 Essential Tips For CEOs in 2019

All CEOs face significant challenges regardless of their tenure in the post. As the market evolves, so too does our objectives along w/our methodology. Here are some tips to remember if you’re a CEO or someone responsible for a product…

3 Ways to Get the Job You Want!

According to the Bureau of Labor Statistics, the average employee will change jobs every 3.8 years. Put another way, over a 40-year career that is 11 transitions. Why? LinkedIn recently released a study which shows that “opportunity for advancement” is…