Articles

Jamin Brazil, CEO and Founder of Happy Market Research, writes his thoughts about the newest podcast episodes, market research trends, and gives tip to others in the industry.

5 Ways to Stay Fulfilled at Your Job, Even After Many Years

Guest Writer: Clara Therese

After so many years, if you’re still working for the same company, it might be because it offers an attractive compensation package, a great environment, and exceptional leadership, which all employees want. You might even feel fulfilled. But that same feeling of fulfillment can wane after 10 or so years. Thus, it begs the question: How can you stay fulfilled moving forward?

Find out what being happy means for you

It’s on you to figure out what being happy means. Company leadership advisor Annie McKee’s definition of happiness might help you out in this case: Happiness is a “deep and abiding enjoyment of daily activities fueled by a passion for a meaningful purpose, a hopeful view of the future and true friendships.” In other words, being happy is finding enjoyment in the performance of day-to-day tasks and in nourishing friendships along the way. Happiness is not experienced in a vacuum; rather, it is an ongoing experience that you can cultivate every single day.

Don’t be limited

Workplace expert Adam Poswolsky explains in ‘How to Fall in Love with Your Job’ that employees must not limit themselves to their job title. Neither should you. Instead, do as Poswolsky advises: “Think beyond your pay grade.” Be prepared to step up when the need arises and make the most out of opportunities. Learn on the fly, if necessary. Take the example of Jane in our post on the ’3 Ways to Get the Job You Want.’ She is, among other things, in charge of video production. She determined that it takes eight hours to make a video, then — on her own accord — figured out a way to slash two hours off the process. Impressed, her manager tasked her to train her peers. By constantly challenging yourself, you will stay motivated and fulfilled, and even be recognized by others. 

Be grateful — always

Psychologist Lisa Firestone explains in ‘The Healing Power of Gratitude’ that being grateful has plenty of benefits. She claims that gratitude “is perhaps the most important key to finding success and happiness in the modern day.” Being grateful for everything will put you in a positive frame of mind, and make you happier regardless of your situation. 

Become a mentor

Becoming a mentor, millennial career coach Jill Jacinto tells Fast Company, is a way to pay it forward to “remind yourself why you fell in love with your career.” It can be energizing and it’s a chance to learn from the younger generation. In particular, you’ll learn to be a leader through collaboration. Training Mag calls collaboration the new leadership, and it is based on positive interdependence. Its benefits, according to SPIKE—What Are You Great At? author René Carayol, include enhanced decision making, improved use of resources, and better customer experience. This new form of leadership is, thus, key to success, as Maryville University’s post for organizational leadership graduates discusses. It is especially critical to aspiring leaders, who must nurture a collaborative mindset to influences others’ behavior and to be agents of positive change. Seeing positive changes — a mentee rising through the ranks, for instance — can be very fulfilling, and will even encourage you to continue to better yourself.

Continue building your network

Building a network is extremely beneficial, explains personal branding expert Bianca Miller Cole. Among other things, expanding your network facilitates a continuous exchange of ideas that can enhance your creativity. It also allows you to build self-confidence via additional training in seminars and conferences. Best of all, building your network is a means to build lasting relationships that are mutually beneficial. So, attend conferences, go on business trips, and reach out to new employees — anything that’ll have you rubbing elbows with new people.

Conclusion

It’s normal to start feeling unfulfilled 10 or so years into your job. It can be tempting to jump ship when that happens. But don’t rush. Instead, try the above tips. They’ll have you feeling fulfilled, and wanting to go to work every day. 

Will Augmented Reality Impact Marketing in 2019?

Guest Writer: John Victor, Content Developer & Editor

Augmented reality is the latest thing that is taking over the world by storm, and it’s already present in most industries. It has the capability of significantly enhancing the user’s real-world experience by combining computer-based and real images and scenes to deliver an enhanced but unified view of the world.

The impact of AR on the world is already huge. The medical industry is already using AR for practical purposes, and technology will play a crucial role in the future of this industry.

The capabilities of AR will make complex surgeries simpler while offering the patients a safer experience and environment, significantly reducing any chances of complications arising in the post-surgery period.

AR is helping the development of handy medical devices that might revolutionize specific medical procedures. It is also a helpful tool for educating patients on their health.  

The Rise of AR  

The potential impact of market research is limitless. Marketing-wise, AR can do miracles to increase online sales conversion. If a customer can get a preview of a product in AR, there are 40% more chances that they will buy.

Since technological infrastructure is about to expand all over the world, the businesses that start using AR for marketing purposes will see revenue growth.

The most significant advantage that AR gives to businesses is the customer’s ability to personalize and customize their shopping experiences. AR is so useful that most consumers firmly believe that AR in marketing will significantly improve their customer and shopping experience.

The businesses that aren’t utilizing this technology for their marketing efforts will, therefore, see a decrease in customers. This means that the companies that are using AR to support their marketing efforts get a competitive advantage over those who aren’t providing an AR experience.

AR in Marketing

AR gives every business plenty of useful tools to keep their customers engaged. That is precisely why it’s expanding throughout industries such as education, astronomy, medicine, healthcare, and so on. Businesses can benefit from using AR in marketing as it helps:


Improve the customer experience – the brand that creates the best customer experience is the one to succeed. AR can be beneficial here because this technology is entirely user-centered. Most consumers are still clinging to the traditional shopping experience and old market research methods. Businesses need to surpass that and AR might be the right way.

Interactive selling – AR is making the entire shopping experience easy and exciting while also educating customers about the products, giving them more options, and so on. This helps build a bond between brands and customers.

Keep the audience engaged – AR is exceptionally effective at keeping users involved in the long run. Due to its inherently immersive nature, AR can capture customers’ attention instantly and keep them engaged. This is extremely helpful for brands that are looking to expand their customer base and increase their conversion rates. Market research companies continue to provide evidence to support this.

Storytelling – a brand can tell a quality story are the brands that delight, close, convert, and attract customers. That’s why storytelling is an essential part of every marketing communication.

AR helps storytelling come alive, allowing the customers to experience products in real life, which increases the chance to sell those products.

Create exciting marketing events – every marketing event needs some hype to succeed. To build hype, you need to make the attendees excited and intrigued, as that gets people talking.  This initial buzz can be transferred to social media, and that helps increase brand awareness. AR helps accomplish all of the above.

Getting Started with AR Marketing

The most advanced, innovative technologies are constantly changing the way brands approach both their existing customers and target audiences.

Most brands and industries are fully aware of how to use AR for their marketing purposes. But there is still much that people don’t understand when it comes to how AR can help their business and marketing objectives. Here are some useful steps to help your brand get started with AR marketing.

Explore AR and its Possibilities

AR allows customers to experience products and services by using all sorts of sensory experiences like sounds and visuals. It changes the reality as we know it without immersing consumers in a different world.

That’s why numerous brands are already incorporating AR into their products and services to allow their customers to experience those services and products in a new dimension or environment. By doing so, they create an entirely new and engaging customer experience.

Content Marketing – content marketing is critical today, and AR empowers customers to customize that content; however, they see fit. AR is a great way to allow your customers to not only interact with your content but upgrade it, and this is precisely what keeps them engaged with the content.

AR also allows customers to visually experience the products and services online before they make their purchases, making the content more accessible. AR can help enhance immersion and interaction between a brand and its customers. It can also assist companies in conveying their message.

By giving more control to the customers, the brands can build high-quality relationships with their consumers and ensure a loyal customer base. AR helps brands add value to their advertising campaigns and allow customers to personalize the entire process of making a purchase. This will result in customer satisfaction and increased revenues, which is the ultimate goal.

App Development – to make sure that your customers get a chance to interact with your business more directly, you can develop your AR app.

This depends on your budget as this takes time, effort, and resources. If you have the talent and budget, developing your AR apps is the next step in the evolution of AR marketing.

The rising popularity of AR will only see it implemented in every industry. It is a unique way to improve not only customer service but the entire customer journey.

For more information on market trends and informative research we invite you to contact Research Optimus (ROP). A leader among primary market research companies ROP delivers in-depth information at the most affordable rates.

Part 10 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years

You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful. 

Tip 10: Survey Length

Keep your survey to 4 minutes. 

Why 4 minutes? 

How much of your life changes in 4 minutes? 

In the last 4 minutes of writing this post my baby climbed over me, my 11 year old showed me her iPhone game score, Toy Story crescendo-ed and I responded to a text from my best friend.

No alt text provided for this image

Literally the moment I referenced 🙂

This will force you to be crafty with your questions. Here is an example of what I mean…

Q10. Do you drink beer? 

  • Yes 
  • No

–page break–

[if yes, ask Q11]

Q11. Which beer do you use most often? 

  • Bud 
  • Coors 
  • Miller
  • Other, please specify

We can combine both Q10 and Q11…

Q11. Which beer do you use most often? 

  • I don’t drink beer <– was Q10
  • Bud 
  • Coors 
  • Miller
  • Other, please specify

Pro Tip: It takes a respondent about 1 minute to answer 3 questions. 3 questions per minute * 4 minutes = 12 questions

CONCLUSION

If you are interested in my next project, you can subscribe at begreat.io. As always, I hope you found this content useful and wish you only the best. If you’d like to add to the conversation…please drop a note below. It’d be fun to chat. 👇👇👇

It would mean a ton if you would share this article on TwitterFacebook, and LinkedIn!

#marketresearch #userexperience

Part 9 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years

You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful. 

Tip 9: How to Word Your Questions

Questions are the absolutely hardest part of writing a survey and there are volumes on how to word questions so that you get the intended answer. I have been in more than a few board presentations where a board member wants to know the actual question that was asked of respondents.

“Judge a man by his questions rather than by his answers.” — Voltaire

Consider this question…

Would you be willing to pay a lot more for a Nike shoe endorsed by Michael Jordan vs the same Nike shoe w/o the endorsement? 

That was basically the question asked by researchers when Nike was deciding if Jordan’s endorsement was worth it. The answer they got back was, “No way would I pay more for a shoe just because it has someone’s name on it.”

In the second round of research they asked the same question with a twist…

Which of these two shoes would you purchase? The Nike Air Jordan’s for $68 or Nike for $30?

And that, my friends, was the right question. Instead of being directly asked about the value they were asked about the product. It might seem like a small difference but it has HUGE implications to your data.

“I’m sorry, my responses are limited. You must ask the right question.” — Dr. Lanning’s Hologram

For now, just keep in mind that words often times mean different things to each of us and it is important to make sure your question is crystal clear. I’ll frequently have my 11 year old read a survey to ensure it is addressing all angles.

CONCLUSION

If you are interested in my next project, you can subscribe at begreat.io. As always, I hope you found this content useful and wish you only the best. If you’d like to add to the conversation…please drop a note below. It’d be fun to chat. 👇👇👇

It would mean a ton if you would share this article on TwitterFacebook, and LinkedIn!

#marketresearch #userexperience

Part 8 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years

You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful. 

Tip 8: Profile

The easiest to understand but the hardest to get right. These questions almost always include gender, age, ethnicity, income and education to name a few.

These add length to your survey and can be a distraction. Ask only the questions that are useful. How do you know which ones are useful and which are not? Easy. Can and will you target the customer based on the profile?

In my bar survey, I am not going to target females and males differently so we’ll leave out the gender question. In short, kill all “nice to have” questions.

Additional profile questions include:

  1. Behavioral: How frequently do you do X or visit Y. Basically, this set of questions are uncovering your product utilization to help understand channel usage.
  2. Firmographic: What demographics are to people, firmographics are to organizations. However, Webster (2005), suggested that the term “firmographics” is a combination of demographics and geographics.
  3. Phycographic: Interests, hobbies, opinions, etc.

CONCLUSION

If you are interested in my next project, you can subscribe at begreat.io. As always, I hope you found this content useful and wish you only the best. If you’d like to add to the conversation…please drop a note below. It’d be fun to chat. 👇👇👇

It would mean a ton if you would share this article on TwitterFacebook, and LinkedIn!

#marketresearch #userexperience

Part 7 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years

You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful. 

Tip 7: Diagnostics

These questions are the core of your survey as they directly answer your objectives.

For our example survey, I have already identified that my diagnostic questions will be based off the Van Westendorp’s Price Sensitivity Meter. So, my diagnostic questions will follow those guidelines.

The good news is that it is highly likely there is a published set of diagnostic questions you can tailor to fit your specific objective. SurveyMonkey is a great resource for free surveys that already have the diagnostic questions built for you.

CONCLUSION

If you are interested in my next project, you can subscribe at begreat.io. As always, I hope you found this content useful and wish you only the best. If you’d like to add to the conversation…please drop a note below. It’d be fun to chat. 👇👇👇

It would mean a ton if you would share this article on TwitterFacebook, and LinkedIn!

#marketresearch #userexperience

Part 6 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years

You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful. 

Tip 6: Screener: Quotas/Terms

What is a Screener? This is the part of the survey that screens respondents ensuring you are talking to the right person.

If you can define who you want to talk to then you can put everyone else in a bucket and terminate them!

No alt text provided for this image

Why would you want to terminate people? The most obvious reasons are because talking to your mom about Snapchat is dumb and, God forbid, if someone looks at the data that includes your mom’s view of Snapchat you are screwed.

This is an example of a screening question…

S1. What is your age? 

13–19

20–24

25–29

30–34

35–39

Your Mom @term

If you only want to talk to a certain type of person, be darn sure that is the only person in your sample.

Quotas are the final piece in your Screener. If there are several types of buyers then you’ll want to have quotas. In my above example, I may want to have the following quotas to ensure my sample is representative of the general population

Quota:

13–19 N=50

20–29 N=50

30–39 N=50

Quotas can get pretty crazy. Let me know if you have specific questions about them. Here is a more detailed overview.

CONCLUSION

If you are interested in my next project, you can subscribe at begreat.io. As always, I hope you found this content useful and wish you only the best. If you’d like to add to the conversation…please drop a note below. It’d be fun to chat. 👇👇👇

It would mean a ton if you would share this article on TwitterFacebook, and LinkedIn!

#marketresearch #userexperience

Part 5 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years

You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful. 

Tip 5: Sample

Sample is the profile of your respondents and is often times referred to as “Sample Frame”:

Sample Frame                          N=200

 Male/Female                          50%/50%

 Have visited a bar in last 2 months  100%

 Use phone while at bar               N=80

Let’s decode our sample frame…

  1. Sample Frame N=200 means we are looking for a total of 200 respondents.
  2. Male/Female 50%/50% means we want an even split between gender.
  3. Have visited a bar in last 2 months 100% means that all qualified respondents are bar goers
  4. Use phone while at bar N=80 sets a minimum of 80 respondents who fit this criteria. Note, it is likely that the total pool of respondents who use a phone at bars is much higher…this is just setting a floor to ensure we have enough people in this bucket.

Have a minimum of 80 respondents in each segment you want to analyze. This gives you a big enough group to ensure you have a representative sample.

Pro Tip: Why percentage instead of set numbers? Because we may adjust our total N and this keeps things symmetrical.

CONCLUSION

If you are interested in my next project, you can subscribe at begreat.io. As always, I hope you found this content useful and wish you only the best. If you’d like to add to the conversation…please drop a note below. It’d be fun to chat. 👇👇👇

It would mean a ton if you would share this article on TwitterFacebook, and LinkedIn!

#marketresearch #userexperience

Part 4 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years

You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful. 

Tip 4: Survey Structure

All surveys have the same basic structure:

  1. Screener
  2. Diagnostics
  3. Profile

Sketch out your survey structure so that you know where to put certain types of questions.

How do you know what type of questions should be put together? I’ll cover this in a bit.

CONCLUSION

If you are interested in my next project, you can subscribe at begreat.io. As always, I hope you found this content useful and wish you only the best. If you’d like to add to the conversation…please drop a note below. It’d be fun to chat. 👇👇👇

It would mean a ton if you would share this article on TwitterFacebook, and LinkedIn!

#marketresearch #userexperience

Part 3 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years

You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful. 

Tip 3: Analytics Plan

Write your presentation prior to going live with your survey. 

You are going to have to do this work regardless, so it isn’t a waste. 🙂

By writing your presentation ahead of time you are forced to think through the practical implications of answering your objective which will help ensure you have the right profile, diagnostic, etc. questions. 

Here is an example from the survey I referenced above. I’m citing a few placeholder (###) stats which my research will need to address.

No alt text provided for this image

Additional Benefit: By creating this slide I recalled similar work I’ve done for Pepsi and Coke and realized we should measure drink purchases and length of stay.

CONCLUSION

If you are interested in my next project, you can subscribe at begreat.io. As always, I hope you found this content useful and wish you only the best. If you’d like to add to the conversation…please drop a note below. It’d be fun to chat. 👇👇👇

It would mean a ton if you would share this article on TwitterFacebook, and LinkedIn!

#marketresearch #userexperience