Articles

Jamin Brazil, CEO and Founder of Happy Market Research, writes his thoughts about the newest podcast episodes, market research trends, and gives tip to others in the industry.

Ways Companies are Using NPS to Grow Business

Guest Writer: Bhavika Sharma, Survey Designer at SurveySparrow Customer is the king. Your brand’s success is dependent on how the people consuming your brand see it, and that’s where Net Promoter Score (NPS) comes in. The NPS is used to measure how happy customers are with a particular brand. NPS asks customers how likely they…

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The Gear

Here is my list of items…which assumes 2 guests. Hardware… 2 Shure SM7B Cardioid Dynamic Microphonehttps://www.amazon.com/gp/product/B0002E4Z8M/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1 4 XLR Microphone Cables per Mic https://www.amazon.com/gp/product/B0002E1P2Q/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1 2 Mic Activator per Mic: https://www.amazon.com/gp/product/B004MQSV04/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1  2 Microphone Stand per Mic: https://www.amazon.com/gp/product/B00BPELU68/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1 Zoom H6 Six-Track Portable Recorderhttps://www.amazon.com/gp/product/B00DFU9BRK/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1  Software… Hosting: https://create.blubrry.com/resources/podcast-media-hosting/ Use this for VOIP conversations (it saves the tracks locally then uploads them after the session eliminating latency): http://zencastr.com Video editing: https://www.adobe.com/products/audition.html 

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5 Ways to Stay Fulfilled at Your Job, Even After Many Years

Guest Writer: Clara Therese After so many years, if you’re still working for the same company, it might be because it offers an attractive compensation package, a great environment, and exceptional leadership, which all employees want. You might even feel fulfilled. But that same feeling of fulfillment can wane after 10 or so years. Thus,…

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Will Augmented Reality Impact Marketing in 2019?

Guest Writer: John Victor, Content Developer & Editor Augmented reality is the latest thing that is taking over the world by storm, and it’s already present in most industries. It has the capability of significantly enhancing the user’s real-world experience by combining computer-based and real images and scenes to deliver an enhanced but unified view…

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Part 10 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 10: Survey Length Keep your survey to 4 minutes.  Why 4 minutes?  How much of your life changes in 4 minutes?  In the last…

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Part 9 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 9: How to Word Your Questions Questions are the absolutely hardest part of writing a survey and there are volumes on how to…

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Part 8 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 8: Profile The easiest to understand but the hardest to get right. These questions almost always include gender, age, ethnicity, income and education to…

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Part 7 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 7: Diagnostics These questions are the core of your survey as they directly answer your objectives. For our example survey, I have already…

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Part 6 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 6: Screener: Quotas/Terms What is a Screener? This is the part of the survey that screens respondents ensuring you are talking to the…

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Part 5 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 5: Sample Sample is the profile of your respondents and is often times referred to as “Sample Frame”: Sample Frame                          N=200  Male/Female                          50%/50%  Have visited a…

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