Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 6: Screener: Quotas/Terms What is a Screener? This is the part of the survey that screens respondents ensuring you are talking to the…

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 5: Sample Sample is the profile of your respondents and is often times referred to as “Sample Frame”: Sample Frame                          N=200  Male/Female                          50%/50%  Have visited a…

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 4: Survey Structure All surveys have the same basic structure: Screener Diagnostics Profile Sketch out your survey structure so that you know where…

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 3: Analytics Plan Write your presentation prior to going live with your survey.  You are going to have to do this work regardless,…

Lessons Learned from Programming 2,000 Surveys Over 20 Years You can find the start of this series here. As you are going through this article, please 👍 and share if you find things useful.  Tip 2: Stay on Point & Keep it Short You may have heard the adage, “Every dog has to pee on the tree.”  I’ve…

Lessons Learned from Programming 2,000 Surveys Over 20 Years After 2 decades in the consumer research space, I forget that writing a survey can be daunting for the first-timer. Over the next 10 days I’ll be writing 10 posts about survey writing best practices for market research and user experience pros. Each post will have…

The Happy Market Research Mafia…er…I mean Podcast was live onsite at IIeX Austin this year! Below is a quick recap of some of the onsite interviews along with my big takeaways… Casey Bernard – Nimble Modern Radio A fellow PODCASTER! Casey is defining a new frontier, Podcasts for Market Research firms and Brands. I spoke…

MRMW was a fun, informative and well attended show this year. Located in the heart of CPG land, Cincinnati Ohio, the speaker line up was amazing as were the exhibitors. The venue and space between speakers created a unique opportunities to have deep connections with partners. Dan Foreman (Zappi; Dalia; Bakamo; Veylinx; eYeka; MindProber; Haystack;…

All CEOs face significant challenges regardless of their tenure in the post. As the market evolves, so too does our objectives along w/our methodology. Here are some tips to remember if you’re a CEO or someone responsible for a product or book of business. 1. AUTONOMY AND ACCOUNTABILITY GO HAND IN HAND; MICHAEL J VIGEANT, CEO OF GREATBLUE…

On February 18th and 19th, Greenbook hosted the 5th annual IIeX in Amsterdam. While the venue was among the best I’ve ever seen, there was an overriding theme that surfaced, research empowerment.  Listen to the podcast on iTunes or your player of choice Presentation of my key takeaways that you can share with your team on…