Articles

Jamin Brazil, CEO and Founder of Happy Market Research, writes his thoughts about the newest podcast episodes, market research trends, and gives tip to others in the industry.

2 Tips For Turning Customers into Brand Champions

The end of 2018 was marked by Customer Experience being named King. With the acquisition of Qualtrics by SAP for $8b to be completed in Q1 ’19, Customer Experience is on track to have an incredible global era for the next decade, and we are just starting. Everyday there are brands impacted by customer experience…

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6 Keys to Grow Your Business Through LinkedIn Articles & Posts

Trying to grow an audience on LinkedIn? Me too! But the analytics around Articles and Posts has had me vexed. In this first article I introduce the benefits and best practices around both Articles and Posts so you can bring the right tool to the job. A LITTLE BACKGROUND I’ve been all in on LinkedIn…

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5 Things every Researcher should know about how Buzzfeed uses consumer insights

Today I had the privilege of interviewing Edwin Wong from Buzzfeed. We chatted about how his research background at Yahoo and Pinterest informs Buzzfeed. We also discussed what he looks for in suppliers and his advice for recently minted marketing researchers. These notes are just my big takeaways and should not be taken as the…

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4 Ways to Add Value to your Insights by Microsoft’s Director of Research

Today, Customer Experience is driving corporate decision making. In my recent interview with Marian Anderson, Director of Research at Microsoft, she outlined how Microsoft is using data to drive business decisions.  Listen to the podcast on iTunes or your player of choice Presentation of my key takeaways that you can share with your team on…

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The Top 5 Market Research Podcasts

I started a podcast because I loved listening to podcasts. Here is a list of my favorite shows that focus on Market Research. Data Gurus by Sima Vasa This market research podcast, hosted by Paradigm Sample’s Sima Vasa, explores trends in data science, methodologies, and analytics. This podcast is highly relevant to market research professionals,…

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