MRx News

Maru/Blue Launches a Panel Management Research Tool

Maru/Blue, a premium data services firm, launches Maru/Blue Forums, a value-driven panel management research tool powered by Maru’s proprietary technology, Maru/HUB. This gives clients the option to either manage and execute community research themselves or have assistance from Maru/Blue’s insights team. In today’s mergers and acquisitions, Clarivate Analytics, an insights and analytics company, completes its…

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ENGINE Insights Launches a Small Business Omnibus Survey

ENGINE Insights, a global full-service media and marketing services company, launches CARAVAN Small Business Omnibus Survey, a quick and affordable solution to help businesses gain intelligence on the small business community. In events, The Quirks Event Brooklyn kicks off next week on March 3. The two-day event features guest speakers from insight professionals at IBM,…

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InMoment and MaritzCX Merge

Beano Studios’ insight consultancy, the Beano Brain, launches its kids and youth Omnibus service. The new addition allows clients to get on-demand insights about kids and teens between the ages of 7 and 14. Tableau Software, a leading analytics platform, releases new capabilities to help people unlock more interactivity in their dashboards and get deeper…

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Escalent Launches EVForward

Escalent, a human behavior and analytics firm, launches EVForward, an insights platform that helps automakers and utilities plan for the continued growth of electric vehicle market share.  Stats Perform, a leader in sports AI and data, launches Opta Graphics, an all-encompassing multimedia graphics tool incorporating unique AI-powered data and insights that drive fan attention. In…

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Leanplum Appoints a new Chief Executive Officer

CMNTY, a connected market research platform for qualitative and quantitative data collection, launches MoodBoards, a way for your community members to co-create ideas and share thoughts and feelings with you.  In today’s mergers and acquisitions, Wipro Digital, the digital business unit of Wipro Limited, acquires Rational Interaction, a full-service digital customer experience company. In human…

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GreenBook Releases the 26th Edition of the GRIT Report

The Happy Market Research Podcast publishes a new episode on how to ask research participants a good question. The episode discusses seven things that you can do to improve your research results, and features guests such as Emma Craig, UX Research Manager at Shopify; Zoe Dowling, SVP of Research at FocusVision; and many more.  Ginny…

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Verdane Acquires Confirmit

In today’s mergers and acquisitions, Verdane, a Northern European specialist growth equity investor, acquires Confirmit, a global solutions provider for customer experience, employee experience, and market research. Verdane is the major investor in Dapresy and will merge the two companies. Trax, a provider of computer vision and analytics solutions for retail, acquires Qopius, a provider…

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Kantar’s CEO Steps Down

David Shanker launches David Shanker Consulting. A consultancy focused on executive coaching, client strategy, customer engagement, and sales team development. OfficeReports, a survey reporting automation platform, releases Report Builder. The solution can be used for ad-hoc survey report generation and for creating automated report templates for tracking surveys.  SurveyMonkey, a global survey software company, raises…

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Nielsen Appoints two to the Company’s Board of Directors

Lookback releases an article titled, “The Art of Moderating Research.” It features seven key principles on how you can improve your moderating skills when conducting a user experience session. The principles are: Asking powerful questions Sitting through the struggle of the awkward silence  Treat every participant with respect and dignity — even if they are…

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Kids Insights Expands to Brazil

Kantar expands its Consumer Media Measurement service by adding YouTube viewing data to the service. This will allow Kantar to combine the media behaviors of real consumers with their actual shopping habits.  Comscore and TargetSmart partners to create customized political advertising segments that combine TargetSmart’s proprietary voter data with Comscore’s StationView Essentials household viewing preferences….

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