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MRx News

Seven Lessons From a Market Research Professional of 40 years

Kantar joins The Valuable 500, the global movement putting disability on the business leadership agenda. More than 200 companies have now pledged to take a definitive stand on diversity encompassing disability in the workplace. The Association of Market and Social Research Organisations and ESOMAR Foundation collaborates to launch the Research Got Talent award competition, focused…

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A new Voice-Enabled Software for Survey Research Launches

Phebi Inc. launches Phebi Insight, a new voice-enabled software for survey research that  improves respondent experiences and business results vai voice-enabling surveys. I continue to be bullish on voice surveys.  Successful companies continue to invest in insights. Weber Shandwick, one of the world’s largest global public relations firms, announces the creation of its Global Intelligence…

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User Experience Pitfalls to Avoid

UX Planet releases a two-part article highlighting what pitfalls to avoid in user research. Pitfalls to avoid include settling on poor sample quality and failing to consolidate background information.  InCrowd, which offers real-time market insights for the life sciences, has been named a winner in the 2020 BIG Innovation Awards, presented by the Business Intelligence…

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Verto Analytics Closes $16 Million

Behavioral analytics platform, Verto Analytics, completes its new growth round of $16 million, adding momentum to strengthen its commercial operations, and continue research and development.  Confirmit, a global solutions provider for customer experience, employee experience, and market research has been named a Stevie Award Finalist for the Business Intelligence Solution category.  Clarus Commerce, a marketing…

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Explain Market Research Sells 75% of its Shares

David Shiel, the founder of market research agency, Explain Market Research, sells his 75% shareholding stake. The announcement comes after continuously gaining new contract and year on year growth.  The NPD Group partners with FeliCa Networks to launch its enhanced foodservice receipt tracking service in Japan. The receipt tracking capabilities will help clients in the…

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Marcel Slavenburg Publishes Five Tips on how to add Automation to Market Research

Insights Association kicks off the 2020 CEO Summit in Miami today. The three-day event features speaking sessions from Insight Association’s new CEO, Melanie Courtright, Sir Martin Sorrell, and many more.  In today’s mergers and acquisitions, Breaking Blue Research and sister company, Cello Health Insight, formally mergers. The merger brings specialist expertise that will strengthen Cello…

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GreenBook Announces Top Full-Service Market Research Agencies

GreenBook announces Ipsos, GfK, Harte Hanks, Westat, and more as the leaders in full-service market research agencies. To see the rest of the list, be sure to check out our show notes.  Huy Truong, Product Design Manager at Manabie, dives deep into how to conduct Heuristic Evaluation efficiently. The method helps find usability problems in…

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OpinionRoute and DeviceForensIQ Partners

Sawtooth Software, the founders of online conjoint surveys and analytics, has an upcoming webinar by Aaron Hill common research pitfalls including Survey Design Pitfalls, Testing Pitfalls, Analysis Pitfalls, and Properly Using Market Simulators. The webinar is on Thursday, January 30, 2020.  ThinkNow, a technology-driven cultural insights agency, relaunches ThinkNow ConneKt, their proprietary audience planning, and…

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Market Research Podcast Awards Launches

Catalina and Koupon partner to provide C-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors. According to NACS, 83% of items purchased in a C-store are consumed within an hour, making C-stores an ideal channel for product trial. Catalina’s database will enable Koupon to deliver personalized offers at scale through…

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Microsoft and dunnhumby Announces a Global Strategic Partnership

Microsoft and dunnhumby announce their global strategic partnership where dunnhumby will move its customer insights products to Azure, Microsoft’s cloud platform.  This from Clare Barclay, Chief Operating Officer at Microsoft UK:  “Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers. Through this strategic partnership, retailers…

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