Category: Newsletter

Newsletter

Checking in on you…

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This is just a quick, “Hi!” 👋 And, I hope you are safe and sound. 

Mr. Floyd’s brutal murder is disturbing and heartbreaking. For me, I have not watched the videos and have turned off the news. 

Of course, ignoring it does not make the issues of racism, mental illness, abuse, etc. go away. 

Today, messages scale at a global level. Everyone is a content creator. We have professional cameras tethered to our hands and hearts. Plus, a global audience. This enables injustice and horror to travel at the speed of light. 

But it works the other way too. Messages of 💓 and support also scale and help us correct our 👁️ of the 🌐. 

I hope you find encouragement, solace and 🤗’s during these difficult times. Please take ⏱️ to connect with each other. Jump on a Zoom with a friend, colleague, or client and chat for 10 minutes. 

If you are looking for others to connect with, I am still hosting a Virtual Lunch every Tuesday and Friday. Tuesday’s lunch is usually focused on market research while Friday’s are all about FUN! Something we all need a little more of. 

📅 Every Tuesday 

⌚ 11-11:30 PT

📍  https://zoom.us/j/304919847?pwd=NGtEWnBHaXVTTVUza1h4Zk82SEZmUT09

📅 Every Friday 

⌚ 11-11:30 PT

📍  https://zoom.us/j/304919847?pwd=NGtEWnBHaXVTTVUza1h4Zk82SEZmUT09

Last Friday, Cait Wilson with YouGov lead us in a virtual game of Jeopardy. If Alex Trebek had been in attendance, he would have hired her on the spot! 😊 

In closing, keep in 🧠 that during these uncertain times, brands are in a state of 😖 too. We’ve all had projects that were a 100% go and then got put on hold indefinitely due to COVID19 or more recent events. This creates a significant opportunity for you. 

Walk alongside your customers and help them connect.   

Have a great rest of your day!

Newsletter

Issue 6 – Happy MRx Podcast Newsletter

My hope for you all is happiness, growth, and success. 

I’ve been a husband (granted to a few different wonderful ladies), dad, and business operator for 20 years. Here are some practical points from successfully weathering tough times…twice. 

Dot-Com

On April 1, 2000, I left a well-paying job to start an online survey platform with no customer commitments, no technology and two months of earned PTO. 

On March 10, 2000, the NASDAQ Composite stock market index peaked at over 5,000. 

Over the following 12 months, my co-founder and I bootstrapped the company to over $1 million in sales and hired six souls. 

By the end of the stock market downturn of 2002, stocks had lost $5 trillion in market capitalization since the peak and we lost 93% of our business. 

During the following six months we made no changes to our cost structure and subsequently ran out of cash and put $100,000 on credit. 

We were forced to rightsize the business and rebuild. It took two years for us to beat our previous highest revenue month.

Great Recession

Fast forward to 2007. When the severe worldwide economic crisis hit, Kristin Luck, Jayme Plunkett and I acted swiftly by cutting executive salaries by a third, lowering everyone’s salary by 10%, and paying sales commissions in stock options as opposed to cash. 

In 2009, we grew by 156%, corrected salaries and started hiring. 

COVID 19 Pandemic

From an economic perspective, COVID 19 is and will hard. But, we will overcome. 

According to McKinsey, “The resulting demand shock cuts global GDP growth for 2020 in half, to between 1 percent and 1.5 percent, and pulls the global economy into a slowdown, though not recession.”

Besides economic impact, this pandemic is redefining us as a culture. 

  1. Companies have been forced to work and operate remotely. 
  2. Families are stuck at home.
  3. Many of us are re-learning to cook.
  4. Our kids are having to adjust as well. 

This morning I got a note from a friend, “Many of you know that my son was supposed to have a wedding in April, but that has now been postponed.”

CONCLUSION

Last Friday I woke up, looked in the mirror, and realized I looked like Tom Hanks in the Cast Away during his time on the island. My productivity for the week was crap, there were no workouts, no morning routine, and I went through more than my fair share of whiskey. 

As in times past, I reinstated my morning routine with modifications and my workday was a million times better…but I was still missing the moments when you “bump into someone” at work. 

So! For this week, I’ll be hosting a virtual lunch from 11:00-11:30 PT via Zoom. All are welcome. This is just a chit chat time for us to connect. 

https://zoom.us/j/304919847

I’d love you to join. 

I hope you have a great week! As always, I’d love to hear what you think about this content or if you have ideas on stuff you’d like us to cover. You know where to find me, @jaminbrazil

Peace to you! 

/jb

About the Happy Market Research Newsletter: 

A highly editorialized recap of the week in consumer insights. We cover trends, happenings, and tips in market research, user experience research, and customer experience.

Newsletter

Issue 5 – Happy MRx Podcast Newsletter

Last week I had the honor to give the keynote at the Insights Association’s combined chapter event in Las Vegas.

My longtime friend, Ellen Pieper the Chief Client Officer at Research Results, gave me a pretty tall order:

  1. State of the industry
  2. Biggest challenges facing researchers
  3. Highlight trends in marketing research
  4. Practical tactics to growth

And, finally, “Jamin promises that each attendee will walk away with a takeaway that they can integrate into their company right away!”

The good news is that I had one hour to cover all this … this, of course, was also the bad news as I could build an entire two-day workshop around these important issues.

This week’s post is a highlight of my talk along with a link to the actual presentation. So, here we go!

Slide 1: The single biggest growth hack is listening. I realize how this sounds. It assumes we, you, prefer talking to listening. In sales, we feel like talking is our superpower. Instead, open each customer conversation up with this, “What is the biggest problem you are facing today?”

Slides 2-4: Companies are prioritizing consumer insights like never before. Why? Because good customer relationships are worth a fortune. And, the only way you can build that relationship is to listen.

Slides 5-8: Market research is now part of our everyday language, humor, and culture.

Slides 10-11: The key to sales is trust. How do you create trust? Prioritize the customer over your quota. If you can’t solve the problem, connect the customer to someone who can.

Slides 12-14: Triangulating truth is at the core of consumer insight success. Survey data is just part of what needs to be layered into your insights story. And, the better the story the more the insights impact actions.

Slides 15-17: A major point of differentiation is to operate in full transparency. With the rise of black-box research through automation, end-users need to understand how it all fits together. In the end, the company that wins the automation race will be the one that provides the clearest view into the assumptions, processes, and financials of their model.

Slides 18-20: Better, faster, cheaper. Pick three. We have to be in a constant state of improving.

Slides 21-23: Reduce your research into a repeatable story. The measure of a good story is how well it can be retold at the water cooler.

Slides 24-26: Bringing customers close to executives increases empathy. There is a movement to have executives involved in the actual research. Not the whole thing … but a few customer interviews or in-home visits are a great way to help them connect.

Slide 27: Introduce four ways to increase engagement in your customer and stakeholder meetings.

Slide 28: Highlight Reel: Give a face and voice to your insights. There are many free tools you can use, such as iMovie, to stitch together testimonials.

Slide 29: Tufte-Style Meeting: ~6-page paper. Start meeting with 10 minutes of reading in silence. The remainder of the meeting is discussing the implications.

Slide 30: Posters > PPT: Use a flip chart instead of PowerPoint. Secure each “slide” on the wall. Have people walk around the hung pages to discuss.

Slide 31: Code Open-ends: Split up into groups and have stakeholders code a few open ends. Tools: Excel, Dovetail, etc. Use the same set of codes.

That’s it for this week! Now, on to the news. 

Big News!

We have started a podcast network called the Market Research Mafia Podcast Network.

The Market Research Mafia is a podcast network that offers the market a one-stop-shop for market research and user experience podcasts. The podcast network came online to help listeners find consumer insight specific podcasts.

So far, we have 5 podcasts and expect to add another 20 in the coming months.

I hope you have a great weekend! As always, I’d love to hear what you think about this content or if you have ideas on stuff you’d like us to cover. You know where to find me, @jaminbrazil, on any network … now including TikTok. LOL!

Deals

GreenBook has offered us, Insights Nation, a unique 30% discount on any of their events. I’ll be at IIeX North America … podcasting. Along with a few friends! If you are going, please use the discount code HAPPYMR and let me know if you’d like to grab a drink! Maybe I should host something one night? 

Have a fun weekend! 

/jb

About the Happy Market Research Newsletter: 

A highly editorialized recap of the week in consumer insights. We cover trends, happenings, and tips in market research, user experience research, and customer experience. 

Newsletter

Issue 4 – Happy MRx Podcast Newsletter

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This newsletter is best read while listening to LL Cool J’s Moma Said Knock You Out. 

As Chueyee and I are writing this somehow it came up that she doesn’t know who LL Cool J is. So, if you do know…they you should listen with the satisfaction that 90s R&B is being passed down. If you don’t know LL Cool J…my goodness! Click the link right now! 

Now, on to the important stuff… 

Are You a Marketer? 

If so, I’ve got a gift for you! After over 40 hours of research on how to optimize your blog posts, I’m releasing the first set of tips on SEO optimization. 

Why do a blog? 

  1. The best place to bury a dead body is on the second page of Google. In fact, there is a 36.4% clickthrough rate on the first link and a 2% rate on the 10th (last one on the first page). 
  2. 70% of your traffic will be looking for knowledge and 15% are looking to buy now.
  3. Blogs are the engine that tells Google you are an authority on whatever you sell. Drive the 70% and benefit from better Google placement. 

Tip: Don’t use blogs as sales pieces. Users will see straight through and “bounce” (e.g. use their browser back button and get off your site). Google translates a faster bounce as less relevant and will deprioritize you relative to your competitors. 

Golden Rule: Don’t invest in lots of little blogs. Instead, make one definitive piece of work that gets to the first position in Google. 

When researching a topic to do a blog post on, what tools do we use? 

  • Search trends on Google to ensure you are talking about the right thing at the right time; https://trends.google.com/trends/
  • Google Adword Planner will help you frame your blog post in the best possible way; https://ads.google.com/
  • Keyword research helps you put the right words in your article title and subtitle for maximum relevance: https://keywordtool.io/
  • Use a Browser Private or Incognito mode to search for topics prior to doing any writing. This will ensure you are seeing general search results vs tailored to your browsing habits. 

What should my blog post include? 

  1. Keyword-focused header
  2. Featured image
  3. Prominent email signup box with a descriptive call to action
  4. Social sharing buttons
  5. Helpful detailed article focused on the keywords
  6. Multiple compelling images, videos or charts
  7. Internal links to other posts and service pages
  8. Call to action for comments, related articles or more information

HACK: Comments have an oversized impact on organic SEO in Google which is why Reddit performs so well. 

Recap: Your blog will not generate many leads. Your blog will improve your site authority which will place you higher for the 15% of searches that are looking for your goods or services. 

Content Tip: Always start with this Madlib… 

Our company is where

[audience] finds

[content] for

[benefit].

Then, identify your blog post’s target audience: 

  1. Potential customers we can help through our products and services
  2. Anyone we can help through our expert advice 

When you share your expert knowledge, you pull your audience toward you.

Types of blog posts: 

  • Original research
  • Opinion pieces
  • Guest posts
  • Interviews and roundups
  • Video, audio and live events 

Your blog post must answer these questions…

  • Why do they care?
  • How does this help them?
  • What task can they complete once they are finished reading this? 

Blog post header fodder: 

  • Threat headlines: What keeps your readers up at night “27 Complaints about surveys” 
  • Zen headlines: Promising your readers a simpler life “Perfect Surveys: 9 Tips, Plus Some Research”
  • Piggyback headlines: Riding on the back of a famous brand “What Lady Gaga Can Teach Researchers”
  • Mistake headlines: Irresistible teasers from the masters “15 Survey Errors that Make You Look Silly”
  • How-to Headlines: The oldie but goodie that never fails “How to do research when you have no money and no time”
  • List headlines: Bite-sized content that readers adore “52 Types of Surveys that are Proven to Work”

As always, I’m super curious to hear what you think about the new format. Tweet me @jaminbrazil and let me know! Now! On with the news …  

Industry News: Ipsos acquires Askia

Ipsos acquires a majority stake in Askia, a leading survey technology provider for the market research industry.

Why is this big news? If you buy stocks, I’d pick up Ipsos. Over the next few years, Ipsos will be able to convert many of its customers to recurring revenue through subscriptions to their survey platform. Additionally, Askia gives Ipsos a tech stack that they can create their own set of proprietary automated research solutions. 

It won’t happen overnight, but it will happen. 

My final thoughts, one of the most interesting thing I’m observing today is the need for on-premise software installs for PII and Security considerations. This is a growing need and most companies won’t or can’t support it. But, Askia has made a name for themselves in this area. Of course, this might just be because they were late to the cloud. Regardless, I see this as a material advantage for the platform. 

In this week’s highlight of Machine vs (Wo)Man 

Ana Popa releases an article highlighting mistakes UX researchers make when running a user test. The title, “Why do you keep f***king up your user testing?” A few of the items… 

  1. Not listening and observing the user — body language is way more honest than words
  2. Teaching the user “How to…” rather than letting them explore
  3. Influencing the user’s answer with the question

Full article: 

https://uxplanet.org/why-do-you-keep-f-king-up-your-user-testing-28ddf5251898

In Human Capital News

Kantar appoints Adam Crozier as Non-Executive Chairman. He previously served at Saatchi & Saatchi, the English Football Association, The Royal Mail and ITV.

MTM, a research and strategy consultancy, promotes Caroline Wren to the newly created role of Managing Director. 

Former Uber Account Executive, Phillip Lomax, joins MediaScience as the Senior Vice President of Business Development. 

Nielsen appoints two to the company’s Board of Directors — Tom Castro and Janice Marinelli, effective February 18. 

Deals

GreenBook has offered us, Insights Nation, a unique 30% discount on any of their events. I’ll be at IIeX North America … podcasting. Along with a few friends! If you are going, please use the discount code HAPPYMR and let me know if you’d like to grab a drink! Maybe I should host something one night? 

IA: https://www.insightinnovation.org

About the Happy Market Research Newsletter: 

A highly editorialized recap of the week in consumer insights. We cover trends, happenings, and tips in market research, user experience research, and customer experience.

Find Jamin Online:

Email: jamin@happymr.com

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Chueyee Online:

Email: chueyee@happymr.com

LinkedIn: www.linkedin.com/in/chueyeeyang

Twitter: www.twitter.com/chueyee15

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Music:

“Clap Along” by Auditionauti: https://audionautix.com

Newsletter

Issue 3 – Happy MRx Podcast Newsletter

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Personal Log

CBS All Access launched Picard this week! I realize some of you may not be Treky’s … but stay with me. Captain Jean-Luc Picard (Patrick Stewart at age 79) is an old man long retired. So, why him vs. some young actor to carry the franchise forward? 

http://bit.ly/2RNdKim

But, my connection with the character, Captain Picard, goes deeper than age. The writers of “Star Trek: The Next Generation,” did an amazing job of creating a model leader. Here are some tips I picked up after binge-watching the show the last four months: 

  1. It is okay to see the impossible and then spend your blood and fortune to seek it.. “Things are only impossible until they are not.”
  2. Start with innocent until proven otherwise. Believe in people … not just the biased facts. “The road from legitimate suspicion to rampant paranoia is very much shorter than we think.”
  3. Work towards a higher good. “The acquisition of wealth is no longer the driving force of our lives. We work to better ourselves and the rest of humanity.”

But, my favorite quote reminds us about the importance of being present and appreciating those around us.  

“Someone once told me that time was a predator that stalked us all our lives. I rather believe that time is a companion who goes with us on the journey and reminds us to cherish every moment because it will never come again. What we leave behind is not as important as how we’ve lived. After all Number One, we’re only mortal.”

As always, I’m super curious to hear what you think about the new format. Tweet me @jaminbrazil and let me know! Now! On with the news …  

Industry News Qualtrics vs. Medallia

First, we read about PwC joining the Qualtrics Partner Network. The partnership expands PwC’s existing SAP relationship and enables organizations who use the Qualtrics XM Platform to leverage PwC’s methodology “Return on Experience.”

A day later, Clarus Commerce, a marketing and technology platform for premium loyalty management, has selected Medallia, a market leader in experience management, as its experience management platform of choice.

Customer experience is growing at a 23% growth rate year over year with a target of over $18 billion by 2023. There is a lot of room for us all to take advantage of this growing pie. 

Human Capital News 

Sentient Decision Science appoints Clint Taylor as Chief Technology Officer. Clint is a personal friend of mine and I couldn’t be more happy for him and Sentient Decision Science. Congrats both! 

Comscore promotes Carol Hinnant, a 15-year Comscore executive, to Chief Revenue Officer. This company has gone through some tough times. Well done Carol for sticking with things and congrats on the new role!

Matt Michaud joins, RS IN VIVO, a BVA Group Company, as the Senior Vice President of Head of Behavioral Qualitative.

DVJ Insights expands with the opening of an office in Hamburg, which will be led by newly appointed Managing Partners, Erk Maassen and Stephan Knäble.

Former UK Managing Director at Kadence International, Greg Clayton, joins Ipsos Mori as Senior Client Officer.

Irwin Broh & Associates, a full-service marketing research company, appoints Michael Mitrano and Jackie Rousseau-Anderson to its Board of Directors.

Tool vs. Post of the Week

Marcel Slavenburg, Senior Director of SKIM, publishes, “Five tips on how to add automation to market research.” 

The white paper discusses their John Henry experiment where they launched “(Wo)man vs. Machine,” a head-to-head competition between human researchers and automation technology. Each team was tasked with analyzing self-recorded consumer videos using different research methodologies. One team had access to automated tools, while the other team of SKIM researchers relied on traditional human methods of analysis.

http://bit.ly/2RmVptR

Deals

GreenBook has offered us, Insights Nation, a unique 30% discount on any of their events. I’ll be at IIeX North America … podcasting. Along with a few friends! If you are going, please use the discount code HAPPYMR and let me know if you’d like to grab a drink! Maybe I should host something one night? 

User Experience Research (UXr)

I’ve been talking to more user experience researchers on the show lately. Why? Because I believe there needs to be a broader conversation across the two disciplines. There is much we can learn from each other. 

As a byproduct, we’ve made a friend at Lookback and they have graciously offered to sponsor this newsletter for Q1 this year. 

Who is Lookback? Lookback provides the tools to help researchers interact with real users, in real-time, and in real contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Their customers range from one-man teams to the world’s largest research organizations. Are you conducting in-person virtual moderated or unmoderated chats? Learn more at https://lookback.io. 

About the Happy Market Research Newsletter: 

A highly editorialized recap of the week in consumer insights. We cover trends, happenings, and tips in market research, user experience research, and customer experience.

Find Jamin Online:

Email: jamin@happymr.com

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Chueyee Online:

Email: chueyee@happymr.com

LinkedIn: www.linkedin.com/in/chueyeeyang

Twitter: www.twitter.com/chueyee15

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Music:

“Clap Along” by Auditionauti: https://audionautix.com

Newsletter

Issue 2 – Happy MRx Podcast Newsletter

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I’m going to start this with a personal note. 

A big part to achieve happiness is saying, “No.” This is something that has gotten much harder for me in the past few years. 

As I’ve said, “Yes,” to more things, I’ve found less personal satisfaction and external success. The world is evolving at an increasingly fast pace. This change generates chaos and at the heart of chaos, we find opportunity. For me, and I believe many of us, this creates a growing sense of FOMO (fear of missing out) because we see the opportunities. 

So, why start a daily news show and weekly newsletter? 

I love our community of insight professionals. We generate a lot of research on research. I’m not talking about the self-promoting webinars or blog posts, I’m talking about the content that impacts us all — optimal incentives, ethical implications of technology, process improvements, keys to storytelling — these are the types of topics you are writing about and we want to elevate … for free. 

The end of this bit needs to be what am I saying, “No,” too? The answer is everything. I’m not adding a single thing to my plate. 

The other tactic I leverage is my team. For example, this podcast. My co-host, Chueyee Yang, does 90% of the work — writing, post-production, scheduling, and publishing — all takes a lot of time.

My hope for you is that you can be focused, not meandering, but move purposefully with your time towards your goal.  

If you have feedback on MRx News, please let us know. @jaminbrazil on twitter or, if you have news, please send it to Chueyee@happymr.com. 

Industry News

This week, 

Microsoft and dunnhumby announce their global strategic partnership where dunnhumby will move its customer insights products to Azure, Microsoft’s cloud platform. 

This from Clare Barclay, Chief Operating Officer at Microsoft UK: 

“Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers. Through this strategic partnership, retailers across the globe will benefit from the powerful intelligence that dunnhumby delivers through its market-leading tools with the scale, security and speed-to-market that has become synonymous with the Azure platform.”

Why is this so important? The incorporation of external data into primary data is a meaningful trend. 

News

This week, PureSpectrum introduced PureScore, a scoring system that evaluates respondent quality based on their profile, past behavior, and current behavior. This innovation has been spearheaded by Mark Menig, an OG in digital fingerprinting and respondent quality best practices. 

PureSpectrum: https://purespectrum.com 

Friendly Competition

GreenBook and Little Bird Marketing have launched the Market Research Podcast Awards. Nominations are due February 15, and voting will be open February 16 through March 31. Your nomination of this show or our sister podcast, Happy Market Research, would be appreciated. 🙂  

Little Bird Marketing: https://info.littlebirdmarketing.com/mr-podcast-award 

Tool vs. Post of the Week

We are researchers. We do this because we love it … and we get paid because we are good at it. 

This segment highlights happenings in tech or knowledge. Sometimes it’ll be directly in the crosshairs of market research and sometimes it’ll simply be relevant. 

Today, Josh LaMar, posted a must-read for consumer insight professionals titled, “A Fundamental Truth of User-Centered Design that is Simple, yet Forgotten.” 

This article directly addresses the importance of understanding the context of usage of a product or service vs. just the product or service. As an early ethnographer at Microsoft, he lets us all draw from his experience. 

Josh LaMar: A Fundamental Truth of User-Centered Design that is Simple, yet forgotten

https://medium.com/@joshlamar/a-fundamental-truth-of-user-centered-design-that-is-simple-yet-forgotten-d65d17265257

In Human Capital News 

Potentiate, an Australian-based human experience company, appoints Leonard (“Lenny”) Murphy as their Strategic Corporate Development Advisor.

Former Senior User Experience Researcher at PayPal, Kristen Guth, joins Reddit as the Head of Research. 

Have a wonderful weekend! 

About the Happy Market Research Newsletter: 

A highly editorialized recap of the week in consumer insights. We cover trends, happenings, and tips in market research, user experience research, and customer experience. 

Find Jamin Online:

Email: jamin@happymr.com

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Chueyee Online:

Email: chueyee@happymr.com

LinkedIn: www.linkedin.com/in/chueyeeyang

Twitter: www.twitter.com/chueyee15

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Music:

“Clap Along” by Auditionauti: https://audionautix.com

Newsletter

Issue 1 – Happy MRx Podcast Newsletter

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First off … Happy 2020!!!

In 2020, we are taking a totally new approach to the Happy Market Research Podcast and is introducing a new show, MRx News.

First off, we’ve got a new host! Chueyee Yang. She has been with me for over a year and is finally ready to spread her journalistic wings.

New Format of Happy MRxP

This podcast will have a journalistic approach, covering issues surrounding our industry and the companies it touches. Our three-part 2019 year-in-review series was our first example of this change. Because it takes time to plan the series, we will release one series per quarter (two to four episodes). However, we’ll continue to drop weekly episodes summarizing news and happenings in our space.

Meet MRx News

A daily two-minute podcast where we cover trends, industry reports, mergers and acquisitions, and people. To subscribe, just open Apple’s Podcast app, or wherever you listen and search for “MRx News.”

Super curious to hear what you think about the new format. Tweet me @jaminbrazil and let me know!

Industry News

This week Dynata invested around $2 million in the blockchain startup, Measure Protocol. Meanwhile, Greenbook’s Lenny Murphy’s blockchain startup Veriglif is scratching a similar itch. It’ll be interesting to see this space mature as I believe it’ll address issues around respondent transparency.

Deals

If you are interested in attending Merlien Institute’s Qual 360, Women in Research (WIRe) published a discount code, WIRE20. I’ve been constantly impressed with Merlien Institute’s events and, if you have the time and money, I hope you can attend. I’ll likely be at their North America event from March 24 to 25.

Tool vs. Post of the Week

This week C+R Research published a blog post on, “5 benefits to a collaborative culture, and why it works so well,” for them.

  1. One person can’t think of everything
  2. We all have a unique perspective
  3. It helps us grow
  4. It’s more efficient
  5. It produces better research 🔑

You can find the full writeup on their blog at: http://bit.ly/306WZm9

Thinking About User Experience Research (UXr)?

There has been growth in the number of consumer insight events.

Which one should you go to? Kathryn Brooksheir, a UX Researcher at Indeed, published her point of view for User Experience Research on Medium. You can find a link to the post in our show notes or search for Top UX Research Conferences in 2020.

Happy Market Research will attend the UXR Conference in Toronto in June, and, if budget permits, one other event. If you have a recommendation, please drop our show host, that’s me, and email at jamin@happymr.com.

About the Happy Market Research Newsletter:

A highly editorialized recap of the week in consumer insights. We cover trends, happenings, and tips in market research, user experience research, and customer experience.

Find Jamin Online:

Email: jamin@happymr.com

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Chueyee Online:

Email: chueyee@happymr.com

LinkedIn: www.linkedin.com/in/chueyeeyang

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