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This is a lesson I (Alexandra) learned from Jamin, a few years I started the Happy Market Research Podcast. At my previous job, you were advising a company about a product they were working on, which didn’t end up panning out. From there you taught us how to fail small on the next product they…

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Today we are talking about tech and software. We are investigating the ways that market research should help to drive business decisions about app development. Here are the questions we answer: What are some simple do’s and don’ts that you can share? What makes software work? How do you determine value? Or, how do you…