Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 222 – Menaka Gopinath – How Ipsos is Helping Top Brands get to the Heart of Consumers Through Online Communities

My guest today is Menaka Gopinath, President of Ipsos Social Media Exchange North America. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Menaka has held senior positions at Fuel Cycle and  was a Creator and Producer at Wilcox Sessions which was an…

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Ep. 220 – Estrella Lopez-Brea – Why it’s the Best Time to be in Consumer Insights, According to Nestlé

My guest today is Estrella Lopez-Brea, Global Head of Consumer Connections at Cereal Partners Worldwide. Established in 1991, Cereal Partners Worldwide is a joint venture between General Mills and Nestlé to produce breakfast cereals. The company is headquartered in Switzerland and markets cereals in more than 130 countries. Prior to joining Cereal Partners Worldwide, Estrella…

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Ep. 219 – Our Official 100th Episode: Life Lessons and Market Research Trends

Welcome to the 100th episode of the Happy Market Research Podcast! In this episode, Merrill Dubrow, CEO of M/A/R/C Research, interviews Jamin Brazil, Founder and CEO of Happy Market Research. The two take a look at the benefits of producing a podcast, market research trends, and life lessons. Find Jamin Online: LinkedIn Twitter Find Merrill…

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Ep. 217 – Amit Dhand – Online Surveys vs. New Methods

My guest today is Amit Ahand, Co-Founder and CEO of Nailbiter. Founded in 2014, Nailbiter is a unique platform that offers CPG manufacturers an opportunity to see their consumers make purchase decisions at the shelf and at home. Prior to starting Nailbiter, Amit has been a key executive at IRI, Catalina and Affinnova. Find Amit…

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Ep. 214 – Phil Ahad – How Toluna is Elevating Product in Market Research

Founded in 2000, Toluna produces online surveys and manages a consumer community of over 24 million active members in 68 countries. Prior to joining Toluna, Phil Ahad has lead marketing and product strategy teams across many different industries and has held senior level positions at CoStar, AOL and comScore. Find Phil Online: LinkedIn Website: www.toluna-group.com…

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Ep. 212 – Priscilla McKinney – 4 Marketing Hacks Anyone Can Use to Improve their Marketing

My guest today is Priscilla McKinney, President of Little Bird Marketing.  Little Bird Marketing is a well-respected, full-service ad agency founded in November 2009.  They use design and marketing to showcase clients as experts in their field by making unexpected connections. In 2014, Priscilla started a podcast, Ponderings from the Perch where she covers a…

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Ep. 211 – Anne Beall – Three Ways to Leverage Emotion to Create Brand Promoters

Today, my guest is Anne Beall, CEO of Beall Research. Beall Research specializes in leveraging the theory behind Psychology, Sociology, History and other disciplines to develop actionable insights. Prior to founding Beall Research, Anne has had a storied education career, having received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University. Find…

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Ep. 210 – Kylan Lundeen – How Qualtrics Used Culture to Create an $8 Billion Outcome

My guest today is Kylan Lundeen, Head of Marketing at Qualtrics. Qualtrics was founded in 2002 and is a subscription software for collecting and analyzing data for market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback. On November 11, 2018 it was announced that Qualtrics would be acquired by SAP….

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Ep. 209 – Merrill Dubrow – Two Tips On Building A Better You And A Better Business

My guest today is Merrill Dubrow, CEO of M/A/R/C Research. M/A/R/C was founded in 1965 and was recently purchased from Omnicom by the company’s CEO, Merrill Dubrow. Prior to joining M/A/R/C in 2004, Merrill held senior roles at Harris Interactive, BizRate and Quick Test. THIS EPISODE’S SPONSOR: https://www.schlesingergroup.com/en/solutions/quantitative/ CONTACT MERRILL ONLINE: LinkedIn M/A/R/C Research  FIND US ONLINE:…

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Ep. 208 – Michael McCrary – How PureSpectrum Has Redefined Research Automation

Today, my guest is Michael McCrary, Founder and CEO of PureSpectrum. Founded in 2015 PureSpectrum is a modern day technology firm that aims to be the AWS for empowering research automation. Prior to founding PureSpectrum, Michael helped pioneer both Cint as Managing Director and Lucid as President. Additionally, he served as SVP of North American…

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