Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 230 – Phil Ahad – How Insights are Being used Across all Functions, and the Changing role of Insights’ Platforms

My guest today is Phil Ahad, Chief Digital Officer at Toluna. Founded in 2000, Toluna produces online surveys and manages a consumer community of over 24 million active members in 68 countries. Prior to joining Toluna, Phil lead marketing and product strategy teams across many different industries, and has held senior-level positions at CoStar, AOL,…

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Ep. 229 – Jon Picoult – Tactical Ways to Build Credibility for Personal and Business Success

My guest today is Jon Picoult, Founder and Principal of Watermark Consulting. Founded in 2008, Watermark Consulting offers consulting services to top brands around improving customer experience. Prior to founding Watermark Consulting, Jon served in leadership roles at both MassMutual Financial Group and American International Group. He holds a degree in Cognitive Science from Princeton…

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Ep. 228 – Steve Portigal – Trends in User Experience & Market Research, and How They are Driving Success

My guest today is Steve Portigal, Founder of Portigal Consulting. Established in 2001, Portigal Consulting helps organizations bring insights about their users into their design and development processes. Additionally, he has also authored two books: “Doorbells, Danger, and Dead Batteries: User Research War Stories,” and “Interviewing Users: How to Uncover Compelling Insights.” And, Steve hosts Dollars to…

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Ep. 227 – Bryant Leech of Nielsen on the Correct Application of Automation from the World’s Largest Research Firm

My guest today is Bryant Leech, Director of Design Solutions at Nielsen. Nielsen is an American information, data and measurement company that operates in over 100 countries and employs approximately 44,000. Prior to joining Nielsen, Bryant has worked as both a client side research and agency researcher. He has also been a ski instructor.   Find Bryant…

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Ep. 226 – Emmet Ó Briain on the Right way to use Consumer Insights and how Many Researchers get it Wrong

My guest today is Emmet Ó Briain, Founder of Quiddity. Established in 2010, Quiddity offers methodologically innovative research, particularly in the use and analysis of naturally-occurring data (and especially language) in consumer and social research. Prior to founding Quiddity, Emmet spent 6 years at Ipsos as Research Development Director. Additionally, he has recently made a…

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Ep. 225 – Jenny Karubian – Hacks for Building a Successful Market Research Agency

My guest today is Jenny Karubian, Founder and CEO of Ready to Launch. Founded in 2014, Ready to Launch is a consultancy based in LA that helps firms launch new ideas, products, and technologies that better serve their customers. Jenny has extensive experience as an ethnographic researcher and is a professor of anthropology, sociology and…

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Ep. 224 – Michael Yaksich – How one of the Fastest Startups in the Silicon Valley is Using Market Research

My guest today is Michael Yaksich, Director of Customer Strategy at Cruise. Headquartered in San Francisco, Cruise is a self driving technology company that will offer a ride hailing service initially in San Francisco. Prior to joining Cruise, Michael has worked in insights at Hyundai, BrandIQ, Cadillac, and Honda. Find Michael Online: LinkedIn Website: https://getcruise.com…

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Ep. 222 – Menaka Gopinath – How Ipsos is Helping Top Brands get to the Heart of Consumers Through Online Communities

My guest today is Menaka Gopinath, President of Ipsos Social Media Exchange North America. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Menaka has held senior positions at Fuel Cycle and  was a Creator and Producer at Wilcox Sessions which was an…

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Ep. 220 – Estrella Lopez-Brea – Why it’s the Best Time to be in Consumer Insights, According to Nestlé

My guest today is Estrella Lopez-Brea, Global Head of Consumer Connections at Cereal Partners Worldwide. Established in 1991, Cereal Partners Worldwide is a joint venture between General Mills and Nestlé to produce breakfast cereals. The company is headquartered in Switzerland and markets cereals in more than 130 countries. Prior to joining Cereal Partners Worldwide, Estrella…

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Ep. 219 – Our Official 100th Episode: Life Lessons and Market Research Trends

Welcome to the 100th episode of the Happy Market Research Podcast! In this episode, Merrill Dubrow, CEO of M/A/R/C Research, interviews Jamin Brazil, Founder and CEO of Happy Market Research. The two take a look at the benefits of producing a podcast, market research trends, and life lessons. Find Jamin Online: LinkedIn Twitter Find Merrill…

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