Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 211 – Anne Beall – Three Ways to Leverage Emotion to Create Brand Promoters

Today, my guest is Anne Beall, CEO of Beall Research. Beall Research specializes in leveraging the theory behind Psychology, Sociology, History and other disciplines to develop actionable insights. Prior to founding Beall Research, Anne has had a storied education career, having received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University. Find…

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Ep. 210 – Kylan Lundeen – How Qualtrics Used Culture to Create an $8 Billion Outcome

My guest today is Kylan Lundeen, Head of Marketing at Qualtrics. Qualtrics was founded in 2002 and is a subscription software for collecting and analyzing data for market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback. On November 11, 2018 it was announced that Qualtrics would be acquired by SAP….

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Ep. 209 – Merrill Dubrow – Two Tips On Building A Better You And A Better Business

My guest today is Merrill Dubrow, CEO of M/A/R/C Research. M/A/R/C was founded in 1965 and was recently purchased from Omnicom by the company’s CEO, Merrill Dubrow. Prior to joining M/A/R/C in 2004, Merrill held senior roles at Harris Interactive, BizRate and Quick Test. THIS EPISODE’S SPONSOR: https://www.schlesingergroup.com/en/solutions/quantitative/ CONTACT MERRILL ONLINE: LinkedIn M/A/R/C Research  FIND US ONLINE:…

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Ep. 208 – Michael McCrary – How PureSpectrum Has Redefined Research Automation

Today, my guest is Michael McCrary, Founder and CEO of PureSpectrum. Founded in 2015 PureSpectrum is a modern day technology firm that aims to be the AWS for empowering research automation. Prior to founding PureSpectrum, Michael helped pioneer both Cint as Managing Director and Lucid as President. Additionally, he served as SVP of North American…

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Ep. 207 – Mitchell Atchison – Biggest Challenges Pharma Researchers Are Facing In Today’s Landscape

Today, my guest is Mitchell Atchison, Senior Associate in US Immunology Marketing Research at a leading global pharmaceutical firm. Mitchell has spent his career in both retail and pharma. This episode is brought to you by Attest. Attest is a powerful, easy-to-use SaaS platform that connects businesses to over 100 million consumers in 80 countries on…

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Ep. 204 – Joaquim Bretcha – 3 Keys To Effective Storytelling In Market Research

Joaquim Bretcha is the International Director at Netquest, a quantitative technology platform with self-reported and digital behavioral tracking providing customer insights in 23 countries. Additionally, he is the recently elected ESOMAR President, Advisor to MindProber, Co-Founder of NGO Health US Nepal and speaker. This episode is brought to you by G3 Translate. The G3 Translate…

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Ep. 203 – Marian Anderson – Microsoft on Using Data to Create Excellent Customer Experiences

My guest today is Marian Anderson, Director at Microsoft. Microsoft Corporation a multinational technology company creates computer software, consumer electronics, personal computers, and related services. Prior to joining Microsoft in 2013, Marian held senior research positions at Harris Interactive, PSB Research and GfK. This episode is brought to you by Attest. Attest is a powerful, easy-to-use SaaS platform…

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Ep. 201 – How Kantar Creates Excellent Customer Experience & Trending Market Research Tech

My guests today are Ann Green, EVP, and Stephen DiMarco, Chief Digital Officer at Kantar North America Insights Division. Kantar is a multinational market research firm known for innovation. They actively manage Brand Z, which is an annual Top 100 Most Valuable Global brands ranking; and in 2015, announced a partnership with Snapchat to provide…

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Ep. 148 – Happy Market Research – A Year In Review (2018)

On our last episode of this year, the Happy Market Research team shares what their biggest lessons were in 2018, their favorite episodes and more. We couldn’t be more thrilled with the outcome this year and can’t wait for you to listen to what we have in store for 2019. Thank you to our listeners…

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Ep. 147 – David Paull – Dialsmith – How To Engage A Market Research Audience Through Podcasting

My guest today is David Paull, CEO of Engagious & Dialsmith.  Engagious and Dialsmith is a consultancy that leverages a proprietary technology solution to help companies craft and refine high-stakes messages and content.   Additionally, David started the Engagious Podcast where he connects many disciplines like Comedy and Astrophysics to help create a more complete…

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