Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 517 – Emil Lamprecht, Founder & CEO of Growth Mechanics, on the Biggest Problems Facing Startups

Our guest today is Emil Lamprecht, Founder & CEO of Growth Mechanics. Growth Mechanics was formerly a global operator of accelerator programs at Google. Today, Growth Mechanics is an international startup studio working in women’s health, software, social impact and more. Emil is a career entrepreneur, advisor, and researcher.  Find Emil Online: LinkedIn: https://www.linkedin.com/in/emillamprecht/  Company:…

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Ep. 516 – The Post War Generation’s POV on Today 

Find Brian Online: LinkedIn: https://www.linkedin.com/in/brian-palmer-a5989326/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate…

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Ep. 515 – Lisa Wilding-Brown, Chief Executive Officer of InnovateMR, on the Characteristics of a Fraudulent Respondent and how to Filter Them Through Survey Design

Our guest today is Lisa Wilding-Brown, Chief Executive Officer of InnovateMR.   InnovateMR is an independent sampling and ResTech company that delivers Faster Answers™ from business and consumer audiences utilizing technologies to support agile research. Lisa is a veteran of the marketing research industry and has served as an executive at uSamp. Find Lisa Online: LinkedIn:…

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Ep. 514 – Paul Gaudette, Founder & CEO of Dig Insights, on How the Demand for Sample is Changing is 2022

Our guest today is Paul Gaudette, Founder & CEO of Dig Insights. Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings delivering Market Insights, Data Science, Evaluation, and their proprietary ideation solution called Upsiide.  Paul also serves as a council member of the Ted Rogers School…

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Ep. 513 – HMRP Monday Edition: How Leaving Your Discussion Guide Blank can Impact Your Research Results with Nick Graham, the Global Head of Insights & Analytics at Mondelēz

This episode is in collaboration with QUAL360 North America.  Our guest today is Nick Graham, the Global Head of Insights & Analytics at Mondelēz.  Mondelez traces its roots to the National Dairy Corporation, which was founded in 1923.  One year later, the Kraft Cheese Company was founded and listed on the New York Stock Exchange. …

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Ep. 512 – HMRP Monday Edition: How to Avoid Fraudulent Respondents with Dr. Leib Litman, Chief Research Officer at CloudResearch

Our guest today is Dr. Leib Litman, Chief Research Officer at CloudResearch.  Founded in 2015, CloudResearch is headquartered in NY and is a participant-sourcing platform for online research and surveys.  Prior to joining CloudResearch, Leib served as the Associate Professor of Psychology at Lander College.  Find Leib Online: LinkedIn: https://www.linkedin.com/in/leib-litman-373b7a130/  Website: https://www.cloudresearch.com/  Find Jamin Online:…

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Ep. 511 – Michele Ronsen, Founder of Curiosity Tank, on the top 3 Mistakes Researchers Make and how to Avoid Them

My guest today is Michele Ronsen, Founder of Curiosity Tank.  Curiosity Tank is a consulting and education firm specializing in human-centered research, design development, and hands-on learning programs. We conduct and teach design and user research to people and corporations around the world. Ask Like a Pro is an 8-week online mentorship for professionals who…

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Ep. 510 – HMRP Monday Edition: How the 5-Whys are Changing how we Conduct Qualitative Studies

Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the…

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Ep. 509 – HMRP Monday Edition: Marcos Moldes, Qualitative UX Research Lead at Pinterest, on why Creating a Five Year Vision Plan is the key to Future Success

This episode is in collaboration with QUAL360 North America.  Our guest today is Marcos Moldes, Qualitative UX Research Lead at Pinterest.  We are thrilled to have you on the show.  QUAL360 North America: Website: https://na.qual360.com/ Buy tickets: https://na.qual360.com/#tile_timer  Date: March 8-9, 2022 Location: Washington D.C. — Gallup World Headquarter Find Marcos Online: LinkedIn: https://www.linkedin.com/in/mmoldes/  Website:…

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Ep. 508 – Travis Lowdermilk, Principal UX Researcher at Microsoft, on how Moments can Make or Break a Customer Experience

This episode is in collaboration with QUAL360 North America.  Our guest is Travis Lowdermilk, Principal UX Researcher at Microsoft and author of The Customer-Driven Playbook and User-Centered Design. We are thrilled to have you on the show.  QUAL360 North America: Website: https://na.qual360.com/ Buy tickets: https://na.qual360.com/#tile_timer  Date: March 8-9, 2022 Location: Washington D.C. — Gallup World…

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