Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 207 – Mitchell Atchison – Biggest Challenges Pharma Researchers Are Facing In Today’s Landscape

Today, my guest is Mitchell Atchison, Senior Associate in US Immunology Marketing Research at a leading global pharmaceutical firm. Mitchell has spent his career in both retail and pharma. This episode is brought to you by Attest. Attest is a powerful, easy-to-use SaaS platform that connects businesses to over 100 million consumers in 80 countries on…

Read More

Ep. 204 – Joaquim Bretcha – 3 Keys To Effective Storytelling In Market Research

Joaquim Bretcha is the International Director at Netquest, a quantitative technology platform with self-reported and digital behavioral tracking providing customer insights in 23 countries. Additionally, he is the recently elected ESOMAR President, Advisor to MindProber, Co-Founder of NGO Health US Nepal and speaker. This episode is brought to you by G3 Translate. The G3 Translate…

Read More

Ep. 203 – Marian Anderson – Microsoft on Using Data to Create Excellent Customer Experiences

My guest today is Marian Anderson, Director at Microsoft. Microsoft Corporation a multinational technology company creates computer software, consumer electronics, personal computers, and related services. Prior to joining Microsoft in 2013, Marian held senior research positions at Harris Interactive, PSB Research and GfK. This episode is brought to you by Attest. Attest is a powerful, easy-to-use SaaS platform…

Read More

Ep. 201 – How Kantar Creates Excellent Customer Experience & Trending Market Research Tech

My guests today are Ann Green, EVP, and Stephen DiMarco, Chief Digital Officer at Kantar North America Insights Division. Kantar is a multinational market research firm known for innovation. They actively manage Brand Z, which is an annual Top 100 Most Valuable Global brands ranking; and in 2015, announced a partnership with Snapchat to provide…

Read More

Ep. 148 – Happy Market Research – A Year In Review (2018)

On our last episode of this year, the Happy Market Research team shares what their biggest lessons were in 2018, their favorite episodes and more. We couldn’t be more thrilled with the outcome this year and can’t wait for you to listen to what we have in store for 2019. Thank you to our listeners…

Read More

Ep. 147 – David Paull – Dialsmith – How To Engage A Market Research Audience Through Podcasting

My guest today is David Paull, CEO of Engagious & Dialsmith.  Engagious and Dialsmith is a consultancy that leverages a proprietary technology solution to help companies craft and refine high-stakes messages and content.   Additionally, David started the Engagious Podcast where he connects many disciplines like Comedy and Astrophysics to help create a more complete…

Read More

Ep. 146 – Anne Beall: A Christmas Story

Happy Holidays from all of us at Happy Market Research! We are so thankful for all of our listeners and those who have supported us on this journey this year. Without you, none of this would be possible. Happy Market Research is heading into 2019 with so much gratitude, joy and excitement for what is…

Read More

Ep. 145 – Bob Lederer – RFL Communications – 3 Tips and Tricks For Using Social Media In Market Research

Today, my guest is Bob Lederer, owner of RFL Communications. RFL Communications is dedicated to being a thought leader in the market research industry through distributing video content. Prior to starting RFL Communications, Bob has worked in the market research industry both on the brand and agency side. He founded his own firm in 1997…

Read More

Ep. 144 – Adam Jolley – EMI Research Solutions – How Podcasts Are Influencing Market Research

Hi, I’m Jamin Brazil and you’re listening to the Happy Market Research Podcast. My guest today is Adam Jolley, EVP Business Development at EMI Online Research Solutions and Market Research Influencer.   EMI Research Solutions is a leading provider of online sample for surveys.   Adam has a long tenure at EMI and has one of the earliest market…

Read More

Ep. 143 – Fiona Blades – MESH Experience – Are Human Interaction Touch Points The Future Of Market Research?

Today, my guest is Fiona Blades, President and CEO – that’s Chief Experience Officer – at MESH Experience. MESH specializes in identifying how your brand is experienced by your customers. Prior to founding MESH, Fiona has experience as a marketer on pet food, and planning director in a variety of agencies, such as Leo Burnett….

Read More