Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 307 – MrWeb Series – Ross McLean on Insight in the Mobile Age

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment and was recorded in February 2020. My guest today is Ross McLean, Co-Founder, Executive Director at Over the Shoulder. Over the Shoulder was founded in 2010 as a qualitative technology platform for diary-like studies. On December 9th, 2019, Over the Shoulder announced…

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Ep. 306 – The Role of Diversity in Consumer Insights

In this episode, we’ll hear from insight professionals at top brands and consultancies on their opinions and experiences about diversity in consumer insights.  Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests:  Aaron Burcell, CEO of methinks Website: https://www.methinks.io  LinkedIn: https://www.linkedin.com/in/aaronburcell Twitter: https://twitter.com/AaronBurcell Iris Yim, Principal and…

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Ep. 305 – Andrew Moffatt – How Sample Quality has Changed and What you can do to Adapt

My guest today is Andrew Moffatt, Partner & Chief Strategy Officer at OpinionRoute.  Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are most widely known for their CleanID offering designed to identify survey participants who are bots or survey farms.  Prior to joining OpinionRoute, Andrew spent 17…

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Steve Mast, President of Delvinia, on how to Transition Work from the Office to Home

My guest today is Steve Mast, President & Chief Innovation Officer at Delvinia. Founded in 1998, Delvinia is a Canadian based Group of Companies that provide consumer insight and data collection solutions including Delvinia Custom Solutions, AskingCanadians, AskingAmericans, and Methodify. Prior to joining Devinia in 2000, Steve has been a video game producer, architectural designer,…

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Henrik Mattsson, CEO of Lookback, on how to Transition Work from the Office to Home

My guest today is Henrik Mattsson, CEO of Lookback.  Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally.  Prior to joining Lookback, Henrik was the co-founder of Authentique Partners, an entrepreneurial…

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Ep. 304 – How to Transition Work from the Office to Home

In this episode, we’ll be providing tips on how to make the switch from working at an office to working from home easier. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Rian van der Merwe, Wildbit’s Head of Product Twitter: www.twitter.com/RianVDM   LinkedIn: www.linkedin.com/in/rianvdm   Website: www.wildbit.com  Cait…

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Ep. 303 – Ted Pulsifer – Trends in MRx: Augmented Reality, Agile Research, and Changes to Survey Designs

This episode was recorded in December 2019. My guest today is Ted Pulsifer, CRO at Market Cube. Established in 2008, Market Cube in an Online Sample, Survey, and Research Company based in Mount Pleasant South Carolina. Prior to joining Market Cube, Ted has served in leadership roles at Dynata and Lucid. Additionally, he has invested…

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Ep. 302 – Michele Ronsen on how the key to Asking Better Questions is Tied to Developing Better Listening Skills and What you can do About it

My guest today is Michele Ronsen, principal and founder of Curiosity Tank.  Founded in 2010, Curiosity Tank is a design research and strategy firm that identifies customer insights and put them into action by digging into your problem space and charting a path forward. Prior to founding Curiosity Tank, Michele worked for top design firms…

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Zoë Dowling, SVP of Research at FocusVision on Elements of a Good Participant Question

My guest today is Zoë Dowling, SVP of Research at FocusVision. Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research.  Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey. Find Zoë…

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Harry Brignull, Head of UX Innovation at Smart Pension on Elements of a Good Participant Question

My guest today is Harry Brignull, Head of UX Innovation at Smart Pension.  Find Harry Online: Web: https://www.brignull.com  LinkedIn: https://www.linkedin.com/in/harrybrignull  Twitter: https://twitter.com/harrybr   Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor:  This episode is brought…

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