Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 112 – Ryan Barry, CRO at Zappi

Ryan breaks down how tech is transforming market research. While technology has removed some of what market research held at the center of it’s offerings, Ryan shows how tech also presents fertile new grounds for opportunities. With a focus on bringing the industry into the offensive, to take advantage of these new opportunities, Ryan shares…

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Ep. 111 – Kristin Luck, Global Strategic Advisor

Kristin Luck, advisor to countless companies and founder of the Luck Collective as well as WIRe, shares her perspective on the industry trends. With a keen eye on marketing research’s victories and failures in the past, she diagnoses what we should be keeping our eye on for the future. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp…

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Ep. 109 – Reflecting on Melanie Courtright, EVP at Research Now SSI

Jamin, Jayme, and Alexandra analyze Melanie’s insights. We discuss in particular how to leverage the “whats” (data) and the “whys” (insights and analysis) to bring the most value to brands. FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxpInstagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/ FIND MELANIE ONLINE: https://www.linkedin.com/in/melanie-courtright-42b28a6/ Twitter: @melcourtright Research Now SSI: https://www.researchnow.com/

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Ep. 107 – Melanie Courtright, EVP at Research Now SSI

I have as my guest today Melanie Courtright, EVP of Global Research Science at Research Now SSI, the global leader in digital market research and data services. Thanks to the merger of the two market research data leaders Research Now and SSI at the end of 2017, the company has one of the world’s largest…

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Ep. 106 – Edwin Wong, Senior VP of Research and Insights

Hi, I’m Jamin Brazil and you’re listening to the Happy Market Research Podcast. My guest today is Edwin Wong, Senior Vice President of Market Research at Buzzfeed. Founded in 2006 by the likes of Kenneth Lerer, chairman of The Huffington Post, BuzzFeed is a digital news and entertainment company. Originally known for online quizzes, “listicles”,…

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Ep. 105 – Merrill Dubrow, CEO of MARC

Today we are joined by Merrill Dubrow, CEO and President of MARC Research. Being a CEO of a full-service marketing research firm is not the only thing you’ve got going on. You serve on University boards, you’ve served as President of the AMA Boston, you have a blog, you and Steve Schlesinger put on CEO…

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Ep. 102 – How to Fail Small

This is a lesson I (Alexandra) learned from Jamin, a few years I started the Happy Market Research Podcast. At my previous job, you were advising a company about a product they were working on, which didn’t end up panning out. From there you taught us how to fail small on the next product they…

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Ep. 101 – Developing Software that Works

Today we are talking about tech and software. We are investigating the ways that market research should help to drive business decisions about app development. Here are the questions we answer: What are some simple do’s and don’ts that you can share? What makes software work? How do you determine value? Or, how do you…

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