Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 127 – Ricardo Alvarez, Head of Insights for Mastercard

Today, my guest is Ricardo Alvarez. For the past 10 years, Ricardo has been the Director of Research & Insights at Mastercard and has recently left to pursue a career as a consultant. As a technology company, Mastercard is in the global payments business connecting consumers, financial institutions, merchants, governments and businesses in more than…

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Ep. 126 – Dave Carruthers, Founder and CEO of Voxpopme

Today, my guest is Dave Carruthers, Founder and CEO of Voxpopme. Voxpopme is a platform optimizes and automates insights gained from video. Prior to founding Voxpopme, Dave had worked extensively in tech dating back to 2001. FIND DAVE ONLINE: Twitter: @DaveCarruthers LinkedIn: https://www.linkedin.com/in/davecarruthers/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:00:00]Here is…

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Ep. 125 – Frederic-Charles Petit, CEO of Toluna

Today, my guest is Frederic-Charles Petit, CEO and Founder of Toluna. Toluna connects businesses with consumers to deliver real-time insights. Under his leadership, Toluna has had a successful and storied legacy playing a key role in the market research space. FIND FREDERIC ONLINE: Twitter: @TolunaGroup LinkedIn: https://www.linkedin.com/in/frederic-charles-petit-6ab967/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp…

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Ep. 124 – Ray Fischer, CEO of Aha! Online

Today, my guest is Ray Fischer, CEO of Aha! Online. Aha! Online offers a full range of services and technology to conduct your research project – do it yourself or let their experts do it for you. Prior to founding Aha! Online, Ray Fischer has been working and leading in the market research space for…

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Ep. 123 – Lori Iventosch-James, Senior Director of Customer and Market Research at GoDaddy

Today, my guest is Lori Iventosch-James, Senior Director of Customer and Market Research at GoDaddy. GoDaddy is the largest registrar of internet domain names and offers a full range of tools to help you build your online presence. Prior to working at GoDaddy, Lori has been a leader at top market research firms and technology…

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Ep. 122 – Zlatko Vucetic, CEO of FocusVision

Today my guest is Zlatko Vucetic, CEO of FocusVision. FocusVision is the only comprehensive research software solution to capture real-time human insights and analytics. Zlatko took over as CEO of FocusVision in late 2017. Under his leadership, FocusVision has won a prestigious MarTech award for customer management. FIND ZLATKO ONLINE: Twitter: @zlatko_vucetic LinkedIn: https://www.linkedin.com/in/zlatko-vucetic-b328b71/ FIND US ONLINE:…

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Ep. 121 – Clint Taylor, SVP & Strategic Technologist at Sentient Decision Science

Today, my guest is Clint Taylor, Senior VP & Strategic Technologist at Sentient Decision Science as well as the inventor of Sentient Prime. Sentient Decision Science specializes in behavioral data. Sentient embeds implicit experiments in surveys to reveal the subconscious associations with brands. Prior to Sentient Decision Science, Clint has founded a company and has…

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Ep. 120 – Dyna Boen, President Marketing Research at Survata

Today, my guest is Dyna Boen, President of Market Research at Survata. Survata offers a technology platform that informs business decisions used by today’s top brands including GameStop, Clorox, Gartner, and Disney. Dyna is a serial entrepreneur who has worked in all aspects of the marketing research space. FIND DYNA ONLINE: https://www.survata.com/ Twitter: @DynaBoen1 LinkedIn: https://www.linkedin.com/in/dynaboen/…

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Ep. 119 – Kristi Zuhlke, CEO of KnowledgeHound

Today, my guest is Kristi Zuhlke, CEO & founder of KnowledgeHound. KnowledgeHound is a search driven analytics platform that enables anyone to find answers and tell stories with their customer survey data. Prior to KnowledgeHound, Kristi worked on the Tampax and Always brands at Procter and Gamble, as well as developed retail strategy. FIND KRISTI…

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Ep. 118 – Jake Pryzlak, Purveyor of Research Geek

Today, my guest is Jake Pryszlak. Based in London, Jake works in the marketing research technology space, has extensive experience in marketing analytics for the sports industry, is an avid-blogger and speaker. We first met 2 months ago on Twitter. FIND JAKE ONLINE: http://researchgeek.co.uk/ Twitter: @Jake_pryszlak LinkedIn: https://www.linkedin.com/in/jacobpryszlak/?originalSubdomain=uk FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram:…

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