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Today, my guest is Patrick Comer, Founder and CEO at Lucid. Lucid is the first global exchange for market research sample which introduced programmatic buying and selling to the market research industry. Prior to founding Lucid, Patrick has a decorated career in market research and consulting that spans 2 decades. He lives with his wife…

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Our guest is Matt Dusig, Co-founder and Managing Director at InnovateMR. InnovateMR is a panel provider which has created the Pegasus Sample Access Platform, allowing users to employ a DIY sampling solution. Prior to starting InnovateMR, Matt has founded and harvested 3 other companies and invested in many others. In this interview, Matt covers building successful…

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Today, my guest is Alex Gelman, CEO of mTAB. mTAB has a platform for integrating and analyzing data so that brands make the most informed business decisions. Prior to founding mTAB, Alex worked as business consult at McKinsey and KKR. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ FIND ALEX GELMAN…

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In this episode, Alexandra and Jamin breakdown some of the key points of the interview with Ryan Barry, CRO of Zappi. In particular, they cover some pitfalls to avoid in consulting firms, the power of Zappi’s company culture, and the opportunity that tech brings to market research as well as the greater responsibility on researchers…

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Ryan breaks down how tech is transforming market research. While technology has removed some of what market research held at the center of it’s offerings, Ryan shows how tech also presents fertile new grounds for opportunities. With a focus on bringing the industry into the offensive, to take advantage of these new opportunities, Ryan shares…

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Kristin Luck, advisor to countless companies and founder of the Luck Collective as well as WIRe, shares her perspective on the industry trends. With a keen eye on marketing research’s victories and failures in the past, she diagnoses what we should be keeping our eye on for the future. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp…

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Hi everyone! Alexandra here. I wanted to give a little shoutout to our partner podcast, MRx News, as well as let you know that there are always lots of helpful links in our shownotes. Be sure to check them out. Have a great day!

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Jamin, Jayme, and Alexandra analyze Melanie’s insights. We discuss in particular how to leverage the “whats” (data) and the “whys” (insights and analysis) to bring the most value to brands. FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxpInstagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/ FIND MELANIE ONLINE: https://www.linkedin.com/in/melanie-courtright-42b28a6/ Twitter: @melcourtright Research Now SSI: https://www.researchnow.com/

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Hear a message from Alexandra about the complementary show, MRx News.

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I have as my guest today Melanie Courtright, EVP of Global Research Science at Research Now SSI, the global leader in digital market research and data services. Thanks to the merger of the two market research data leaders Research Now and SSI at the end of 2017, the company has one of the world’s largest…