I have as my guest today Melanie Courtright, EVP of Global Research Science at Research Now SSI, the global leader in digital market research and data services. Thanks to the merger of the two market research data leaders Research Now and SSI at the end of 2017, the company has one of the world’s largest…Read More
The Happy Market Research podcast publishes interviews with insight leaders on the last Tuesday of the month.
Hi, I’m Jamin Brazil and you’re listening to the Happy Market Research Podcast. My guest today is Edwin Wong, Senior Vice President of Market Research at Buzzfeed. Founded in 2006 by the likes of Kenneth Lerer, chairman of The Huffington Post, BuzzFeed is a digital news and entertainment company. Originally known for online quizzes, “listicles”,…Read More
Today we are joined by Merrill Dubrow, CEO and President of MARC Research. Being a CEO of a full-service marketing research firm is not the only thing you’ve got going on. You serve on University boards, you’ve served as President of the AMA Boston, you have a blog, you and Steve Schlesinger put on CEO…Read More
Tell us a little bit about your background. Jamin grew up on a farm in Visalia which taught him the grit of working hard. His father had the foresight to know that tech was going to set the future of industry and bought an Apple 2 for the family. He gave Jamin the opportunity to…Read More
Today we are joined by Nihal Advani, CEO of Georama. Here are just a few of the topics we covered. Tell us a little bit about Georama, your product and what problem it addresses. Who is the ideal customer of Georama? Is it a brand or a market research agency? At its core, market research…Read More
This is a lesson I (Alexandra) learned from Jamin, a few years I started the Happy Market Research Podcast. At my previous job, you were advising a company about a product they were working on, which didn’t end up panning out. From there you taught us how to fail small on the next product they…Read More
Today we are talking about tech and software. We are investigating the ways that market research should help to drive business decisions about app development. Here are the questions we answer: What are some simple do’s and don’ts that you can share? What makes software work? How do you determine value? Or, how do you…Read More