Cint reveals its new corporate brand identity. The new brand embodies Cint’s commitment to innovation and promise to accelerate the digital transformation in the market research industry. From Cint’s CEO: 

“We took a huge step toward this goal when we joined up with P2Sample last year, and our new branding reflects our continued mission of helping our customers transform the way they do business in market research.”

In Wo(man) vs Machine, Researcher, Maximilian Brinckmann, releases an article on how to emotionally attach your users through UX. 

“Psychologists and philosophers like to say that perception is reality. This means that individual impressions are able to manifest individual realities. I would like to rephrase this to experience is reality.”

In his article, Maximilian walks us through the importance of building experience over the interface, and offers 4 practical tips to help designers accomplish this: 

  1. Trigger Anticipation
  2. Design the Product Set-Up
  3. Remember the Wheel of Emotion
  4. Experience is Reality

In today’s mergers and acquisitions, Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 

In human capital news, KPMG Australia appoints Jenny Roche as a new Partner to the Customer, Brand & Marketing Advisory (CBMA) team. 

Guy Wates joins Measure Protocol as Director of Operations and Programmatic.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

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Sources: 

Cint: https://www.cint.com/blog/we-unveil-new-branding

Dentsu Aegis Network: https://www.dentsuaegisnetwork.com/us/en/news-releases/dentsu-aegis-network-acquires-4cite-marketing-to-boost-merkles-identity-capability

UX Planet: https://uxplanet.org/emotionally-attach-your-users-through-ux-46ec2cbd8b30 

KPMG Australia: https://home.kpmg/au/en/home/media/press-releases/2020/01/four-new-senior-appointments-to-customer-brand-and-marketing-advisory-30-jan-2020.html 

Measure Protocol: https://www.measureprotocol.com/blog/guy-wates-joins-the-measure-protocol-team 

This Episode’s Sponsor:

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io