QualWorld expands to 12 countries including China, France, Germany, Hong Kong, India, Italy, Lithuania, Poland, Sweden, Taiwan, the U.S., and the UK. 

Keep Left launches Impact Score, a media evaluation and reporting tool. Impact Score will allow clients to better understand the quality and impact of their media coverage.

In today’s mergers and acquisitions, Colmar Brunton is to merge with Kantar Australia. With the merge, Colmar Brunton’s CEO, Joan Young, will become the Global Head of Syndicated Products for Kantar’s Public division.  

In human capital news, Ipsos’ Global Lead for Behavioural Science, Colin Strong, is appointed as the Chair of the MRS Delphi Group.

BMG Research, a UK full-service agency, appoints Neil Samson as Qualitative Research Director.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

Find Jamin Online:

Email: jamin@happymr.com

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Sources: 

QualWorld: www.qual-world.com 

Keep Left: https://keepleft.com.au/keep-lefts-impact-score-quantifies-value-earned-media/

Kantar: https://www.kantar.com/company-news 

MRS: https://www.mrs.org.uk/article/mrs/mrs-delphi-group-announces-new-chair

BMG Research: www.bmgresearch.com  

This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.