Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews David Paull, Co-Founder and CEO of Engagious.
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Hi, this is Jamin. You’re listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year’s Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.
Hi, this is Jamin. You are listening to Happy Market Research Podcast. My guest today David Paull, Engagious. I remember when I had a hard time saying that. Engagious is the name of his company, and he is a fellow podcaster here on site doing Audible Insights.
In association with the Insights Association. What do you think about the show on Day 2?
I love CRC. It’s always one of my favorites. Get to reconnect with a lot of industry colleagues. Caliber of speakers is always top-notch, both outsiders as well as the corporate researchers that they bring up on stage and all the suppliers who have so many interesting things to share. So, I always liked this one. It’s great.
Yeah. I really think the big hack here is there’s a ton of corporate researchers. So, it’s really incumbent if you want to punch through to figure out… It’s not about the shiny booth; it’s about how do you make a personal connection with that person. I’m getting that more and more and more. The corporate researchers have so many options today. It’s a highly competitive place; so, you’ve really got to figure out how you can grab their attention and then decide if it’s a good fit quick and then add value by steering them someplace else if it’s not.
Yeah. And like one of the speakers talked about this morning, at the end of the day, it’s all about the value that you deliver, and it’s about the “why,” not the “how” and the “what;” the “how” and the “what” is, of course, important. But that comes after the “why,” after clients are confident that the “why” can be met.
Right, exactly right.
It’s knowing how to lead with the solution. The challenge with trade shows is they’re geared to be all about here’s what we do. It’s splashed all over.
It’s like speed dating.
Yeah. So that’s a challenge with the model overall. And I’ve struggled with that myself when I’ve been on the other side of the booth. It’s challenging to try to have those more personal conversations when it really is kind of a drive-by.
Whenever I think about activation at a conference, I’m always like, I won’t exhibit at a conference if I’m not speaking. Do you have like rules of thumb?
I do. I rarely exhibit anyway because a lot of the work that we’re really trying to grow right now is consultative in nature. So, it’s a difficult thing for me to try to do from inside of a booth. It’s one of the reasons I got into podcasting like you and formed a relationship with Insights Association for theirs. For me, it gives me a new way in. So, I get to attend. Ideally, if I can speak, that’s great and if I can talk to people through a podcast, it’s a different way for me to make a connection with people than from the other side of a trade show booth. So, for me it’s just really trying to hack the system and figure out how can I add value, but also how can I get more value for myself for the time.
There’s a guy walking around with headphones on trying to talk to other people and that just makes me laugh.
I know. The headphones say leave me alone. But then trying to talk to people, it’s incongruent.
Like you’re walking around talking, eating and drinking. It’s epic. It’s like I only want to engage with… I am shut off unless I want to engage with you. And he just took his headphones off to talk to somebody. Do not approach me.
That’s trade show life, man. You see it all, right?
That’s epic. Anyway, sorry. So, tell me about your podcast. How, how’s it going? Audible Insights.
Yeah, Audible Insights is going really well. So, I recently took over as producer and host of that. Paul Kurtz took care of it for a good number of years, did a great job. And I’m thrilled to take the helm now. So, it’s great because I get to talk with market research leaders from both the client side and the supplier side and just try to bring good content to the industry. I think it’s a great value that the Insights Association brings to the whole research community, whether you’re a member or not. Just find it on iTunes or Google Play and listen. And so, you’re really just trying to deliver value, and I think it’s going great. It’s a lot of fun.
I see you’ve got two podcasts you’re running now.
Yeah, the Engagious podcast is the one that I’ve been doing now. We started about the same time early last year, and that one’s more focused on audience engagement, which is really what Engagious is all about. And then, the Audible Insights is really more strictly market research focused. So yeah, working on both of those.
Cool, man. And you actually have a day job too.
I have a day job and recently started a YouTube channel, so I’m a glutton for punishment, I think.
Oh, wow. Congratulations on all fronts.
Well, as long as it all works, I’ll take the congrats. We’ll wait and see.
If somebody wants to get in contact with you. How would they do that?
LinkedIn is great, David Paull, P A U L L. Same goes for Instagram, Twitter. Our website is Engagious, E N G A G I O U S.com. And always love to connect. So anytime.
David, it’s an honor having you on the podcast.
Thanks for having me. I appreciate it.
Everybody else, if you found value in this episode, screen capture, share. As always, your five-star ratings are my life blood. Have a wonderful rest of your day.