The U.S. Patent and Trade Office has awarded Dynata, a first-party data and insights platform, a patent for connecting first, second- and third-party data sources. 

In today’s mergers and acquisitions, Bruin Sports Capital is to acquire a majority stake in WPP’s Two Circles. With the acquisition, Two Circles will be able to increase its offering to clients; look into scaling in new markets; and continue to invest its machine-learning-driven tech stack. 

In human capital news, Peter Horst has been named PSB’s Chief Executive Officer, effective January 6. 

DVJ Insights has appointed Michèle van Waterschoot to strengthen the company’s international consultancy teams in the UK and Netherlands. 

Nielsen is set to look for a new Chief Financial Officer. This comes after the resignation of Chief Financial Officer and COO David Anderson.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com.

And that’s your daily briefing of marketing research news. 

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Dyanta: https://www.dynata.com/press/dynata-awarded-patent-for-connected-data-capabilities/ 

Two Circles: https://twocircles.com/us-en/articles/bruin-sports-capital-two-circles/

PSB Research: https://www.psbresearch.com/peter-horst-named-chief-executive-officer-of-psb/ 

DVJ Insights: https://dvj-insights.com/dvj-insights-strengthens-itself-with-the-assignment-michele-waterschoot 

Nielsen: https://ir.nielsen.com/investor-relations/shareholder-information/press-releases/Press-Release-Details/2019/Nielsen-Announces-CFO-Transition-Process-Reaffirms-2019-Financial-Guidance/default.aspx