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In today’s mergers and acquisitions, Ipsos acquires Maritz’s Mystery Shopping business, one of the largest mystery shopping service providers in North America. This acquisition helps Ipsos continue to own the whole stack consumer insights relative to their retail customers.
In human capital news, iTV appoints Sanjeevan Bala as its new Group Chief Data and AI Officer.
Former National Australia Bank executive, Kipling Zubevich, will now be serving as DBM’s Chief Executive Officer.
Due to health reasons, Liz Nelson has stepped down as the Chairman of the Board of Trustees of the Archive of Market and Social Research. Patrick Barwise, the current vice-chairman, will succeed her.
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And that’s your daily briefing of marketing research news.
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