This is a lesson I (Alexandra) learned from Jamin, a few years I started the Happy Market Research Podcast. At my previous job, you were advising a company about a product they were working on, which didn’t end up panning out. From there you taught us how to fail small on the next product they followed up with.

1. 1. What does it mean to “fail small”?
   2. What are some action steps that people can put into practice now to start learning about what works and what doesn’t today?
   3. What does “failing small” look like in the context of market research?