This is a lesson I (Alexandra) learned from Jamin, a few years I started the Happy Market Research Podcast. At my previous job, you were advising a company about a product they were working on, which didn’t end up panning out. From there you taught us how to fail small on the next product they followed up with.
- What does it mean to “fail small”?
- What are some action steps that people can put into practice now to start learning about what works and what doesn’t today?
- What does “failing small” look like in the context of market research?