HMR Episodes

Ep. 614: Jacci Weber, Co-Founder of Insights Career Network & Team Lead at Mars

Our guest today is Jacci Weber. She is the Co-founder of the Insights Career Network. Also the Team Lead of Pet Parent Insights at Mars. The Insights Career Network (ICN) is a community of marketing, consumer, user, and business research…

Ep. 613: Frank Gregory, Social Intelligence Lead at Nestlé

You are listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host and this episode is being done in partnership with Qual360 North America. This year’s event is on March 13-14 at the Gallup global Headquarters in Washington…

Ep. 603 – Qual360 North America – Linda Mielnicki Light from Mars Wrigley on Three Key Elements Driving Humans During an Inflation

This podcast is being done in conjunction with Qual360 North America. The conference will be held on March 8 and 9 in Washington DC at the Gallup World Headquarters.  This year’s theme is empath, diversity, and resilience.  Similar to last…

Ep. 602 – Reed Cundiff, CEO at the Schlesinger Group, on 3 Trends That Will Impact the Insights Industry in 2023

Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group.  Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class…

Ep. 601 – How Bias Can Frame Your World View with Jessica Nordell, Author and Speaker

Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias.  Jessica has served as a teacher and journalist. She studied Physics at MIT,…

Ep. 579 – Why Consumers are Overwhelmed and how That Affects Your Brand – Brand Transformation with Dr. Emmanuel Probst at IPSOS

My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the…

Ep. 578 – The Art of Research with Susan Fader: What is Narrative Economics and how to Utilize it in Your Business Strategy

My guest today is Susan Fader, keynote speaker and founder of FaderFocus.  Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their…

Ep. 577 – 3 Ways Emotion Impacts Consumers and Their Brand Choices with Anne Beall, Founder and CEO of Beall Research

My guest today is Anne Beall, Founder and CEO of Beall Research.  Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands.  Anne holds a Ph.D. from Yale and…

Ep. 576 – Why Leverage Neuroscience to Measure Consumer & Shopper Behavior with Hunter Thurman, President of Alpha-Diver

Our guest today is Hunter Thurman, President of Alpha-Diver.  Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation.  Prior to starting Alpha-Diver, Hunter served as a Consultant for…

Ep. 575 – How Customer-Obsessed Companies are Winning, with Marbue Brown, Founder of the Customer Obsession Advantage

Our guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.”  Prior to starting his own consulting firm, Marbue has served as the Head of Customer Experience at Chase, Global Lead…

Ep. 574 – The Future is Video Feedback: Voxpopme Acquires HubUX

Hi Fam! You are listening to the happy market research podcast.  Be warned, today’s episode is a bit self serving.  In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation. Why? Because…

Ep. 573 – Why Invest in Customer Satisfaction – Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University

My guest today is Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University. Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. It was founded in 1855…

Ep. 572 – A Guide to Tracking Research with Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS

My guest today is Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest…

Ep. 571 – Kate Ioas, Senior Customer Insights at Abercrombie & Fitch, on the 4 Types of Segmentations and When to Use Them

My guest today is Kate Ioas, Senior Customer Insights at Abercrombie & Fitch. The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Today Abercrombie &…

Ep. 570 – Ashley Le Blanc, Executive Vice President of Little Bird Marketing, on Insights Marketing Day 2022: Marketing Expertise for Market Research Companies 

My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing. Insights Marketing Day 2022:  Location: Chicago, IL Date: October 6, 2022 Tickets: https://events.bizzabo.com/imd-chicago-2022  Website: https://www.insights-marketing.org/  Find Ashley Online: LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/  Little Bird Marketing: https://littlebirdmarketing.com/  Find Jamin…

Ep. 569 – The Art of Research with Susan Fader: When and how to Apply Cognitive Demographics

My guest today is Susan Fader, founder of FaderFocus. Susan has run FaderFocus as a Business Strategist and Transformationalist Catalyst specializing in qualitative methods and strategic consulting.  She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational…