A weekly newsletter by Jamin to help you conduct better research and understand the hearts 
and minds 
of your customers.
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Ep. 604: Douglas Healy – Senior Director, Consumer Insights – Gatorade at PepsiCo provides a comprehensive overview of Package Testing
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Ep. 603 – Qual360 North America – Linda Mielnicki Light from Mars Wrigley on Three Key Elements Driving Humans During an Inflation
This podcast is being done in conjunction with Qual360 North America. The conference will be held on March 8 and 9 in Washington DC at the Gallup World Headquarters. ...
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Ep. 602 – Reed Cundiff, CEO at the Schlesinger Group, on 3 Trends That Will Impact the Insights Industry in 2023
Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has...
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Ep. 601 – How Bias Can Frame Your World View with Jessica Nordell, Author and Speaker
Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias. Jessica has...
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Ep. 579 – Why Consumers are Overwhelmed and how That Affects Your Brand – Brand Transformation with Dr. Emmanuel Probst at IPSOS
My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded...
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Ep. 578 – The Art of Research with Susan Fader: What is Narrative Economics and how to Utilize it in Your Business Strategy
My guest today is Susan Fader, keynote speaker and founder of FaderFocus. Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic...
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