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GreenBook Announces Top Full-Service Market Research Agencies

GreenBook announces Ipsos, GfK, Harte Hanks, Westat, and more as the leaders in full-service market research agencies. To see the rest of the list, be sure to check out our show notes. 

Huy Truong, Product Design Manager at Manabie, dives deep into how to conduct Heuristic Evaluation efficiently. The method helps find usability problems in a user interface design. 

In human capital news, former GfK employee, Alexander Levine, has been appointed as research manager at Beesy Strategy, a behavioral science insights agency.

Sara Wesolowski joins Owl Solutions as Director of Programming. Wesolowski previously served at Dynata for 17 years. 

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com.

And that’s your daily briefing of marketing research news.

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Sources:

GreenBook: https://greenbookblog.org/2020/01/15/market-leaders-deep-dive-full-service-agencies/

Alexander Levine: https://www.linkedin.com/in/alexander-levine-60595588/ 

Owl Solutions: https://www.linkedin.com/posts/owl-solutions-llc_welcome-sara-activity-6623966778592686080-TD8X 

UX Planet: https://uxplanet.org/efficient-ways-to-conduct-heuristic-evaluation-for-your-agile-product-137a4ae4f52d