Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Matthias Kampmann, Head of Strategic Cooperations at quantilope.
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Matthias today is joining me live from IIeX’s floor in Amsterdam. What do you think about the show so far?
Oh, it’s pretty great actually. Very international, I’ve been looking forward to this. Glad to be here.
Quantilope is the name of your company, tell us a little bit about it.
Yes, Quantilope has been founded four years ago as a startup in Hamburg. We are now at 70 people actually. We’ve just finished our series A funding and are expanding through the year. What we are actually doing is we are removing gut feel from all business decisions.
What does that mean? We are doing an agile way of working with market research by automating all the market research methods that are out there basically. For example, conjoined methods, mixative methods. All the hardcore statistical, geeky stuff let’s say.
Are you automating the analytic side of it or the whole project?
Yes, we’re basically in end to end platforms. You can start the project right within our app and then go do the survey within the app, program the survey, do all the field work within the app and then do your analysis part. In the end, if you like you can even do it in a dashboard and show it around. Yes, it’s fully end to end.
Is it web based, meaning desktop based, or mobile?
Yes, it’s only web based. You can absolutely participate on all your devices, but the experience for the researcher, it is web based.
Give me an example of a customer story, when they engaged with you.
For example, there are some companies that are starting to do more product tests, for example. Product tests usually take a lot of time and money and effort to do. What we are now enabling clients to do is have a product test, either bring their own product test to our platform or use one of our predefined templates. Then they can very quickly, in a matter of one or two days, really do a product test, then iterate on that.
It is a little bit like Zappi, isn’t it?
It’s a bit like Zappi in the sense that we’ve also got a tool store, but we do enable a lot of customization. You don’t have to use one of the templates. If you like you can do a whole new project, do your own tools so you are very flexible within the platform.
That makes a lot of sense. You said you’re A round?
Congratulations on that.
That’s very difficult to do. Then, North America is where you’re headed next.
Yes, that’s basically one of the big plans, big reveals for 2019. We just opened our office in New York. Five of our people, sadly from Germany left us, for the US, for greener pastures I’m guessing.
You’re in Manhattan.
Oh, yes. We are right on Broadway, to be honest.
It sounds good, right?
Yes, it does. Actually it is good. It’s the right place to be.
I hope so, yes.
Yes, for sure. Any plans to move to the West Coast?
No, not at the moment. We’ll just get a feel on the American market because it obviously is quite different from the German market where we are best. Yes, just testing the waters now and see where we go.
Awesome, how exciting! Well, congratulations on your success.
If someone wants to get in contact with you, how would they do that?
Oh, they can best go to our website. That’s Quantilope.com and basically get in contact with us right there. Leave your email, use a chatbot, whatever you like.
That’s Quant-I-L-O-P-E. com. Quantilope.com. Thanks so much for being on the Happy Market Researcher’s Podcast, and hope you have a great time at IIeX.