IIeX Amsterdam 2019 Podcast Series

IIeX Europe 2019 Conference Series – Rie Burke – Innovate MR

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Rie Burke, Managing Director, EMEA at Innovate MR.

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Contact Rie Online: 


Innovate MR 


My guest today, Rie Burke, Innovate MR. We are in Amsterdam at the IIeX. We also had dinner in as a group last night which was super fun. Your husband’s hilarious.


I’ll take that as a compliment, and he’ll probably take that as a compliment.


You should! It was the funniest thing ever. I think we came up with a new app idea, right because we had a miscommunication as a group. We somehow combined Tinder and Uber.


We came up with Tuber. There’s an innovation there.


There you go! Innovate MR, tell us a little bit about the company.


We very much focus on technology. Online sample is our specialty, so we do everything from consumer, to B2B, healthcare. We are trying to innovate, as the company is called. We are focusing on DIY platform as well. Recently, we’ve fully launched our Pegasus platform, so that’s been something trendy we’ve been offering to our clients.


That’s a big move, right? There’s a ton of wasted time in procurement of sample and just that getting the bid. I mean, it’s so painful. One of the things in FocusVision, we have the same ingestion process for getting in-depth interviews done on the platform. It was barely email, phone call, literally paper forms. Moving it online, which is such a no-brainer, all of a sudden a massive gain from an efficiency perspective.

When did you launch Pegasus?


I’d say we did an initial launch probably about six months ago. Then we’ve gradually released different countries. We started out in the US, and then now we’re available in the UK. Hopefully, we’ll launch other countries as well to make it available to our clients.


What is the biggest impact on your business, or your customers’ businesses?


Again, it’s really shortening the process, making it accessible. Our clients want various things, so being able to offer that DIY platform along with what we normally provide, which is the ad-hoc samples. It has really started different conversations, I would say.


How long have you been with the company?


A year and a half.


Where were you before?


I was with a company called DataSpring. I come from a very Asian-specialized background so I’d been with them for a very long time. I’ve known Matt, Gregg, and the founders of Innovate for a long time as a client, so it worked out for all of us and I’m starting up the UK business. Well, the EMEA business, based in the UK, so all good.


Do you have a favorite go-to project that might have happened in the last whatever period of time where you’re like, “Gosh, that was really interesting. I’m surprised that we were able to fulfill the project.”?


There’s actually a lot that comes to mind. Which is, I suppose, a great thing. Yes, we do specialize in B2B, so, I’m still personally quite impressed by what we can do in the B2B field. For example, a lot of ITDMs, BDMs, those are the general population you’d think of when you talk about B2B, but we do all the lower IR stuff as well. Like ITDMs and certain industry that provides a certain product, all of that other panel companies can’t really offer, we’re being able to offer online. I wish I could think of a specific project. There’s just so many that we were able to help clients on and they didn’t even expect us to be able to fulfill.


How would someone get in contact with you if they wanted to?


Just through emails. I’m always on emails on my phone. I’m based in the UK, so I work European hours. Of course, we’ve got 24-hour coverage from the US and also our Indian operations as well.


What is your email address?


It is rie@innovatemr.com


Thank you so much for being on the Happy Market Research Podcast.


Thank you for having me.


Great, let’s go enjoy the show.