IIeX North America 2019 Podcast Series

IIeX NA 2019 Conference Series – Marc Macellaio – Fuel Cycle

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Marc Macellaio, Vice President of Sales at Fuel Cycle.

Contact Marc Online:


Fuel Cycle


Marc Macellaio, Fuel Cycle.  This is the second interview I did on site at IIeX with Fuel Cycle.  Fuel Cycle is a marketing research cloud platform that allows you… They have their own set of solutions and also you can plug in some external tools that you might have as well in your research portfolio.  You know for me, this is probably one of the more interesting businesses. When I think about my next thing, I definitely feel like there’s an element of their API-driven marketplace yadi-yadi-yada that is real interesting.  But I’d encourage you to think about the last 12 years that they’ve been in business: how they have evolved and stayed, not just relevant, but actually move more, more towards the cutting edge of technology and adding value to our ecosystem.  Enjoy.


I am sitting here with the head of sales, Marc, at Fuel Cycle.  Marc, thanks for joining me on the Happy Market Research Podcast.   


Thanks for having me.  Really appreciate it.


Alright, cool, man.  What do you think about the show?  IIeX, this is Day 3. I’m a little tired


I’m a little tired, but we’re having a blast.  A lot of energy and really innovative tools out there.


You guys have a nice presence in the North Hall, I think, or South Hall.


Yeah, one of the two.  The one with the big, orange pillows in the couches, everything, yeah.  Can’t miss us.


Right, totally.  So, were you at last year’s IIex?  


I was.       


What do you think about the difference in venues?          


I love this venue.  Obviously, it’s larger, more space.  I think more energy. I mean it’s easier to get around and a…  The last year just getting too large, I guess, people kind of getting shoved out.  So this has been great.


Have you been able to attend any sessions?


A handful of sessions, yeah.  Mainly, I’m kind of working the room, working the booth, that kind of thing.  But, yeah, a lot of really good information around and talks around AI and sort of what’s next around market research.  So really cool.


So, let’s talk about Fuel Cycle.  You guys are a, from my understanding, a comprehensive, end-to-end research technology platform that allows community management and then you also have your own tools for conducting qualitative research.  Is that right?


That’s correct, yep.


And then, in addition to that, you have the capacity through your API’s to interact with other third-party tools like Voxpopme or SurveyGizmo or whatever.


Typically, when people work with us, they’ll say, “Hey, we want to build a community.”  And so, we’ll put together a community that allows them to do both the qualitative – discussion boards, diary studies, live chats, video IDI’s, video focus groups (mobile, by the way).  But also, it comes with our SurveyGizmo partner Quant Solutions. So, it allows them to do again the quant and the qual and connect all the data in one community environment, right?


Got it.  It makes a lot of sense to me.  So, how long have you guys been working with SurveyGizmo?


Last probably three to four years now.  


OK, good.  And how long have you been around?  ‘Cause you’ve really been popping for the last two years.  I didn’t hear a lot about you before.


You know about four or five years ago, we revamped our whole platform, calling it really Fuel Cycle, and it’s really changed the game.  It’s no longer a community; we’ve moved in to the research cloud. So, as you said before, we have this community environment where they can do the quant and the qual.  We also plug into Qualtrics and other leading survey tools as well, but it also then takes us to the level where we can plug in these other great innovative tools like a Voxpopme and like a Consensus Point, like a Protobrand, System 1 Research, right. Any of these innovative tools, or anytime the client wants to pull these in, they can.  And all the data is all housed in the same environment.


Ah, that’s beautiful.  Super simple.


Super simple, super easy, all connected, giving people the ability to quick, iterative research but also allowing them to do that longitudinal research that they love as well too.  And not only talking to 300 people, we can talk to 50,000 people in one community, segmented and based on who the client wants to talk to.


Do you do the recruiting for those panels or do you use third-party providers like a Dynata or what have you?


We do.  We actually do both.  So, some of our clients want to talk to their own customers; we’ll use customer lists.  So we can actually connect to their customer lists as well through API. And then also, a lot of clients want to talk to sort of their non-customers, right?  “How can I be targeting? How do I target this new audience like a Millennial, like a GenZ”? And we can go to third-party panel providers to recruit them.  


Awesome.  That’s really cool.  So, I’m chairing a track, unfortunately.  So I’m going to have to jump in just a second.  But, if somebody wants to get in contact with you, how would they do that?


Yeah, just reach out to www.fuelcycle.com.  F U E L C Y C L E. com.  Yeah, and request a demo, or give us a call.


Awesome, man.  Well, thanks so much for being on the Happy Market Research Podcast.


I appreciate it.  This has been great.


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