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GTR Consulting releases its gTREND Young Adult Report, highlighting the opinions of how 21- to 35-year old millennials feel about the effects of technology such as socializing, online advertisements and social engagements with companies.

In today’s mergers and acquisitions, Ipsos acquires a majority stake in Askia, a leading survey technology provider for the market research industry.

Savanta acquires the UK division of Future Thinking, a global data-driven intelligence company that combines research with data science to produce actionable insight.

In events, The Quirks Event in London kicks off today. Attendees can expect speaking sessions from leaders in top companies such as Dynata, Coca-Cola, and Ipsos.

In human capital news, Kantar appoints Adam Crozier as Non-Executive Chairman. He previously served at Saatchi & Saatchi, the English Football Association, The Royal Mail and ITV.

MTM, a research and strategy consultancy, promotes Caroline Wren to the newly created role of Managing Director.

In jobs, Trusted Talent MR is looking to place a London-based Business Development Manager in Europe’s leading providers of market research services and customer engagement.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com.

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io.

And that’s your daily briefing of marketing research news.

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Sources:
GTR Consulting: https://gtrconsulting.com/
Ipsos: https://www.ipsos.com/sites/default/files/ct/newsroom/documents/2020-02/ipsos_askia_ven.pdf
Future Thinking: https://futurethinking.com/blog/news/savanta-acquires-future-thinking/
The Quirks Event: https://www.thequirksevent.com/
Kantar: https://www.kantar.com/company-news/Chairman-Appointment
MTM: http://wearemtm.com/2020/02/03/caroline-wren-appointed-as-managing-director/
Trusted Talent MR: https://teamplus.co/trustedtalent/en/position/business.development.manager.london/

This Episode’s Sponsor:
This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.