Issue 3 – Happy MRx Podcast Newsletter

Personal Log

CBS All Access launched Picard this week! I realize some of you may not be Treky’s … but stay with me. Captain Jean-Luc Picard (Patrick Stewart at age 79) is an old man long retired. So, why him vs. some young actor to carry the franchise forward?

But, my connection with the character, Captain Picard, goes deeper than age. The writers of “Star Trek: The Next Generation,” did an amazing job of creating a model leader. Here are some tips I picked up after binge-watching the show the last four months: 

  1. It is okay to see the impossible and then spend your blood and fortune to seek it.. “Things are only impossible until they are not.”
  2. Start with innocent until proven otherwise. Believe in people … not just the biased facts. “The road from legitimate suspicion to rampant paranoia is very much shorter than we think.”
  3. Work towards a higher good. “The acquisition of wealth is no longer the driving force of our lives. We work to better ourselves and the rest of humanity.”

But, my favorite quote reminds us about the importance of being present and appreciating those around us.  

“Someone once told me that time was a predator that stalked us all our lives. I rather believe that time is a companion who goes with us on the journey and reminds us to cherish every moment because it will never come again. What we leave behind is not as important as how we’ve lived. After all Number One, we’re only mortal.”

As always, I’m super curious to hear what you think about the new format. Tweet me @jaminbrazil and let me know! Now! On with the news …  

Industry News Qualtrics vs. Medallia

First, we read about PwC joining the Qualtrics Partner Network. The partnership expands PwC’s existing SAP relationship and enables organizations who use the Qualtrics XM Platform to leverage PwC’s methodology “Return on Experience.”

A day later, Clarus Commerce, a marketing and technology platform for premium loyalty management, has selected Medallia, a market leader in experience management, as its experience management platform of choice.

Customer experience is growing at a 23% growth rate year over year with a target of over $18 billion by 2023. There is a lot of room for us all to take advantage of this growing pie. 

Human Capital News 

Sentient Decision Science appoints Clint Taylor as Chief Technology Officer. Clint is a personal friend of mine and I couldn’t be more happy for him and Sentient Decision Science. Congrats both! 

Comscore promotes Carol Hinnant, a 15-year Comscore executive, to Chief Revenue Officer. This company has gone through some tough times. Well done Carol for sticking with things and congrats on the new role!

Matt Michaud joins, RS IN VIVO, a BVA Group Company, as the Senior Vice President of Head of Behavioral Qualitative.

DVJ Insights expands with the opening of an office in Hamburg, which will be led by newly appointed Managing Partners, Erk Maassen and Stephan Knäble.

Former UK Managing Director at Kadence International, Greg Clayton, joins Ipsos Mori as Senior Client Officer.

Irwin Broh & Associates, a full-service marketing research company, appoints Michael Mitrano and Jackie Rousseau-Anderson to its Board of Directors.

Tool vs. Post of the Week

Marcel Slavenburg, Senior Director of SKIM, publishes, “Five tips on how to add automation to market research.” 

The white paper discusses their John Henry experiment where they launched “(Wo)man vs. Machine,” a head-to-head competition between human researchers and automation technology. Each team was tasked with analyzing self-recorded consumer videos using different research methodologies. One team had access to automated tools, while the other team of SKIM researchers relied on traditional human methods of analysis.


GreenBook has offered us, Insights Nation, a unique 30% discount on any of their events. I’ll be at IIeX North America … podcasting. Along with a few friends! If you are going, please use the discount code HAPPYMR and let me know if you’d like to grab a drink! Maybe I should host something one night? 

User Experience Research (UXr)

I’ve been talking to more user experience researchers on the show lately. Why? Because I believe there needs to be a broader conversation across the two disciplines. There is much we can learn from each other. 

As a byproduct, we’ve made a friend at Lookback and they have graciously offered to sponsor this newsletter for Q1 this year. 

Who is Lookback? Lookback provides the tools to help researchers interact with real users, in real-time, and in real contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Their customers range from one-man teams to the world’s largest research organizations. Are you conducting in-person virtual moderated or unmoderated chats? Learn more at

About the Happy Market Research Newsletter: 

A highly editorialized recap of the week in consumer insights. We cover trends, happenings, and tips in market research, user experience research, and customer experience.

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