It’s December 23, 2019 and in today’s marketing research news, TiVo merges with Xperi; Invoke adds a new feature to its platform; and Kantar appoints a new CEO to its North America Media Division.
Deloitte Digital launches the Lift Acceleration Program, a joint global strategic program with Adobe. The program aims to give organizations a, “true single view of the customer, higher customer engagement and superior business performance.”
Invoke Solutions has added a new real-time translation feature to its platform that supports 20 languages.
In today’s mergers and acquisitions, TiVo, the entertainment technology and TV data provider, will now be known as, Xperi. The name switch came after announcing a merge with Xperi, an audio, imaging and computing technology company.
Ipsos and Alchemy-RX, a strategic marketing agency, announces a new partnership aiming to expand client access to experts. CEO and Chairman of Ipsos North America say, “The approach and hands-on growth experiences that the Alchemy-RX team brings will allow us to be even more effective at turning insight into tangible growth strategies for our clients.”
In human capital news, Pete Rumpel will now serve as Kantar’s Chief Executive Officer for the Media Division in North America.
Nielsen adds two to its senior team — Laurie Lovett as Chief Human Resources Officer; and Christopher Taft as SVP Corporate Controller and Chief Accounting Officer. Additionally, Nancy Tellem joins Nielsen’s Board of Directors, and that’s your daily briefing of marketing research news.
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