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Kantar expands its Consumer Media Measurement service by adding YouTube viewing data to the service. This will allow Kantar to combine the media behaviors of real consumers with their actual shopping habits. 

Comscore and TargetSmart partners to create customized political advertising segments that combine TargetSmart’s proprietary voter data with Comscore’s StationView Essentials household viewing preferences.

RRD launches, In-Store Insights, an end-to-end consultative solution that enables retailers to make faster, smarter decisions that improve their store performance.

Signals Analytics expands its platform coverage within food and beverage categories. This allows them to deepen the ability to uncover trends and predictive insights in the food and beverage industry, accelerating decision-making and driving long-term business growth.

Kids Insights, part of The Insights People, expands to Brazil. Starting in March, Kids Insights Brazil will start surveying 410 kids a week. This results in a total of 21,000 children being surveyed each year, providing companies with access to real-time market intelligence on the attitudes, behaviors, and consumption of Brazilian children. 

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

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Sources: 

Kantar: https://www.kantar.com/company-news/Youtube-Added-to-CMM-Service 

Comscore: https://www.comscore.com/Insights/Press-Releases/2020/2/Comscore-and-TargetSmart-Deliver-Enhanced-Political-Segmentation-for-Advertisers 

RDD: https://investor.rrd.com/news-releases/rrd-introduces-retail-insights-solution-transforms-data-results?_ga=2.20597617.838178043.1581617074-85950271.1581617074

Signal Analytics:  https://signals-analytics.com/news-and-events/2020/2/11/signals-analytics-expands-food-and-beverage-platform-coverage 

Kids Insights: https://kidsinsights.com/2020/02/13/kids-insights-launches-in-brazil-in-partnership-with-kids-corp/ 

This Episode’s Sponsor:

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io