Maru/Blue Launches a Global Sample Quality Certificiation Program

Suzy, an on-demand consumer insights platform, closes $12 million in Series C funding.  Bertelsmann Digital Media Investments is leading the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures.

Maru/Blue, a data services firm, launches a global sample quality certification program, Maru/Blue Sample Certified. Managing Director of Maru/Blue, Rob Berger says, “Sample Certified tests and certifies sample vendors in countries where there is a high demand for multi-market insights.”

Global Market Insights launches GMIPulse, an interactive database for market research reports that offer industry research data in an easy-to-use, yet comprehensively dynamic manner.

In events, The Quirks Event London is to be held from February 11 to the 12th. The two-day event will feature speaking sessions from insight professionals from KnowledgeHound, Zappi, PepsiCo, and more.  

In human capital news, Qualtrics appoints Brian Stucki to lead the Qualtrics CustomerXM business.

In jobs, Facebook is looking to hire a Marketing Insights Researcher for its AR/VR team. 

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

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Sources: 

Suzy: https://suzy.com/blog/suzy-series-c-press-release

Maru/Blue: https://www.marublue.com/in-the-news/launch-of-global-sample-quality-certification-program

Global News Wire: https://www.globenewswire.com/news-release/2020/02/06/1981154/0/en/Global-Market-Insights-Inc-launches-GMIPulse.html

The Quirks Event: https://www.thequirksevent.com/ 

Qualtrics: https://www.qualtrics.com/news/qualtrics-appoints-customer-experience-industry-veteran-to-run-its-market-leading-customerxm-business/ 

Facebook: https://www.facebook.com/careers/jobs/489273861789166/

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This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io